Brandwave

Presotea vs The Alley:Which is more popular?

In September 2026, Presotea had more branded searches than The Alley among bubble tea chains in the United States. Presotea had about 12,100 branded searches, while The Alley had 3,220. Presotea made up 1.3% of all bubble tea chain searches we track, and The Alley accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, The Alley appeared in two of the four answers and Presotea in none.

Among bubble tea chains in the United States in September 2026

Who do people search for more?

Presotea, about 4 searches for every 1 for The Alley

Presotea 12.1K searchesThe Alley 3.2K searches

Who does AI mention more?

The Alley, mentioned in 2 of 4 answers, Presotea in 0

The Alley in 2 of 4Presotea in 0 of 4

Who does AI recommend more?

The Alley, the only one of the two named

The Alley first in 2Presotea never named

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Alley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Presotea did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. Happy Lemon4th
  5. Feng Cha5th
  6. The Alley6th
  7. Tiger Sugar7th
  8. Boba Guys8th
  9. Presotea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gong cha3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharetea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Happy Lemon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feng Cha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Alley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tiger Sugar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boba Guys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Presotea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Presotea or The Alley more popular in search?

This chart shows how often people search Google for Presotea and The Alley by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from searches in United States.

Presotea and The Alley among bubble tea chains in the United States, by month

Share of searches by month for Presotea, The Alley. The figures are in the table below the chart.

View monthly share of searches table
MonthKung Fu TeaGong chaHappy LemonFeng ChaShareteaTiger SugarBoba GuysPresoteaThe Alley
Oct 202530.5%30.5%11.2%9.1%9.1%6.1%1.8%1.2%0.4%
Nov 202532.3%26.4%11.9%9.7%9.7%6.5%2%1.3%0.29%
Dec 202536.9%24.7%11.1%9%9%6.1%1.8%1.2%0.26%
Jan 202632.2%26.4%11.8%9.6%9.6%6.5%1.9%1.6%0.35%
Feb 202629.8%29.8%10.9%9%10.9%6%1.8%1.5%0.33%
Mar 202636.8%24.6%11%9%9%6%1.8%1.5%0.33%
Apr 202636.9%24.7%11.1%9%9%6.1%1.5%1.5%0.28%
May 202631.4%25.7%14.1%9.4%9.4%6.3%1.9%1.5%0.28%
Jun 202633%27%12.1%8.1%9.9%6.6%1.6%1.3%0.3%
Jul 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.31%
Aug 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.32%
Sep 202632.4%26.5%11.8%9.7%9.7%6.5%1.6%1.3%0.35%

How has the Presotea and The Alley comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bubble tea chains in September 2026?

2 changes
  1. Estimated monthly branded searches for The Alley in the United States fell 32.8% over 12 measured months, from 4.8K to 3.2K in September 2026.

  2. Estimated monthly branded searches for Presotea in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Presotea’s and The Alley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Presotea

1 branded search term

  • presotea

The Alley

2 branded search terms

  • the alley boba
  • the alley bubble tea

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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