Brandwave

Premier Protein vs Transparent Labs:Which is more popular?

In September 2026, Transparent Labs had more branded searches than Premier Protein among protein powder brands in the United States. Transparent Labs had about 27,100 branded searches, while Premier Protein had 18,100. Transparent Labs made up 7.4% of all protein powder brand searches we track, and Premier Protein accounted for 5%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Transparent Labs appeared in three of the five answers and Premier Protein in none.

Among protein powder brands in the United States in September 2026

Who do people search for more?

Transparent Labs, about 50% more searches than Premier Protein

Transparent Labs 27.1K searchesPremier Protein 18.1K searches

Who does AI mention more?

Transparent Labs, mentioned in 3 of 5 answers, Premier Protein in 0

Transparent Labs in 3 of 5Premier Protein in 0 of 5

Who does AI recommend more?

Transparent Labs, the only one of the two named

Transparent Labs first in 3Premier Protein never named

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Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Transparent Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Premier Protein did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Dymatize2nd
  3. Transparent Labs3rd
  4. Vega4th
  5. Naked Nutrition5th
  6. Orgain6th
  7. Isopure7th
  8. Ghost8th
  9. Momentous9th
  10. +3 more
  11. Premier Protein–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Premier Protein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about protein powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Premier Protein or Transparent Labs more popular in search?

This chart shows how often people search Google for Premier Protein and Transparent Labs by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.

Premier Protein and Transparent Labs among protein powder brands in the United States, by month

Share of searches by month for Transparent Labs, Premier Protein. The figures are in the table below the chart.

View monthly share of searches table
MonthClean Simple EatsOptimum NutritionOrgainDymatizeMyproteinRyseTransparent LabsIsopurePremier ProteinGhostVegaNaked NutritionMuscle MilkGarden of LifeMomentous
Oct 202522.9%10.3%15.3%4.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.1%2.1%2.1%1.4%
Nov 202531.8%9.5%9.5%4.3%11.7%9.5%4.3%4.3%2.9%2.9%3.5%2.3%1.6%1.3%0.68%
Dec 202522.4%10%12.2%5.5%10%10%4.5%5.5%3.7%3.7%5.5%3%2%1.3%0.88%
Jan 202622.7%10.2%15.3%5.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.7%2%1.4%0.74%
Feb 202621.8%9.8%14.6%5.4%8%9.8%4.4%6.5%4.4%3.6%4.4%3.6%2%1.3%0.7%
Mar 202624.4%11%13.4%4.9%7.4%7.4%4.9%6%4%4%4%4%2.2%1.5%0.8%
Apr 202624.7%9.1%13.6%6.1%7.4%7.4%6.1%6.1%4.1%3.3%4.1%4.1%1.8%1.2%0.81%
May 202625.1%11.3%11.3%6.2%7.5%7.5%6.2%6.2%4.1%3.4%4.1%3.4%1.8%1.2%0.66%
Jun 202618.9%12.7%12.7%6.9%6.9%8.5%5.7%6.9%4.6%3.8%3.8%3.8%2.5%1.4%0.92%
Jul 202616.3%10.9%24.3%6%6%7.3%6%6%4%3.3%2.7%3.3%2.2%0.97%0.8%
Aug 202617.2%11.5%14%7.7%7.7%7.7%7.7%6.3%5.1%4.2%3.4%3.4%2.3%1%0.83%
Sep 202616.5%13.5%13.5%7.4%7.4%7.4%7.4%6.1%5%4%4%3.3%2.7%0.79%0.79%

How has the Premier Protein and Transparent Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for United States protein powder brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Premier Protein in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Premier Protein’s and Transparent Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Premier Protein

1 branded search term

  • premier protein powder

Transparent Labs

1 branded search term

  • transparent labs protein

How the Brand Demand Index is measured

Other head-to-heads among protein powder brands

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