Brandwave

Polar vs WHOOP:Which is more popular?

In September 2026, WHOOP had more branded searches than Polar among smartwatch brands in the United States. WHOOP had about 201,000 branded searches, while Polar had 5,400. WHOOP made up 7.1% of all smartwatch brand searches we track, and Polar accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, WHOOP appeared in one of the five answers and Polar in none.

Among smartwatch brands in the United States in September 2026

Who do people search for more?

WHOOP, about 37 searches for every 1 for Polar

WHOOP 201K searchesPolar 5.4K searches

Who does AI mention more?

WHOOP, mentioned in 1 of 5 answers, Polar in 0

WHOOP in 1 of 5Polar in 0 of 5

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WHOOP was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Polar did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Google Pixel4th
  5. Amazfit5th
  6. Samsung Galaxy Watch6th
  7. WHOOP–
  8. COROS–
  9. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Polar or WHOOP more popular in search?

This chart shows how often people search Google for Polar and WHOOP by name. Each line represents a brand's share of searches for all nine smartwatch brands we track, month by month, from searches in United States.

Polar and WHOOP among smartwatch brands in the United States, by month

Share of searches by month for WHOOP, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitWHOOPSamsung Galaxy WatchGoogle PixelAmazfitCOROSPolar
Oct 202559.8%12%12%3.6%6.4%3.6%1.6%0.88%0.22%
Nov 202562.3%12.5%10.2%3.1%6.6%3.1%1.4%0.62%0.18%
Dec 202562%12.5%10.2%3.7%6.6%2.8%1.4%0.61%0.18%
Jan 202650.8%15.3%15.3%5.6%7.1%2.5%2.1%0.92%0.27%
Feb 202652.1%15.7%12.8%5.7%7.3%2.6%2.6%0.94%0.28%
Mar 202651.9%15.7%12.8%7%6.8%2.6%2.1%0.94%0.23%
Apr 202650.5%15.2%15.2%6.8%6.6%2.2%2%1.1%0.22%
May 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.24%
Jun 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.2%
Jul 202645.8%16.9%16.9%7.5%6.9%2.5%2.3%1%0.2%
Aug 202645.3%16.7%16.7%7.5%7.3%3.3%1.8%1.2%0.24%
Sep 202652.9%15.9%13%7.1%5.6%2.6%1.7%0.96%0.19%

How has the Polar and WHOOP comparison changed over the last 12 months?

3 findings
  • WHOOP was ahead of Polar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Polar’s share of searches among smartwatch brands in the United States moved from 0.22% to 0.19%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United States moved from 3.6% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 201K.

How did search popularity change for United States smartwatch brands in September 2026?

1 change

  1. Estimated monthly branded searches for WHOOP in the United States rose 122.1% over 12 measured months, from 90.5K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Polar’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Polar

1 branded search term

  • polar watch

WHOOP

1 branded search term

  • whoop band

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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