Brandwave

P.F. Candle Co. vs Voluspa:Which is more popular?

In September 2026, Voluspa had more branded searches than P.F. Candle Co. among candle brands in the United States. Voluspa had about 18,100 branded searches, while P.F. Candle Co. had 12,100. Voluspa made up 3.1% of all candle brand searches we track, and P.F. Candle Co. accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about candle brands, Voluspa appeared in four of the five answers and P.F. Candle Co. in three. Voluspa was mentioned before P.F. Candle Co. in every answer that named either.

Among candle brands in the United States in September 2026

Who do people search for more?

Voluspa, about 50% more searches than P.F. Candle Co.

Voluspa 18.1K searchesP.F. Candle Co. 12.1K searches

Who does AI mention more?

Voluspa, mentioned in 4 of 5 answers, P.F. Candle Co. in 3

Voluspa in 4 of 5P.F. Candle Co. in 3 of 5

Who does AI recommend more?

Voluspa, named ahead of P.F. Candle Co. in 4 of 4 answers

Voluspa first in 4P.F. Candle Co. never first

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. P.F. Candle Co. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Voluspa was listed before P.F. Candle Co. in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. Capri Blue9th
  10. Jo Malone10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is P.F. Candle Co. or Voluspa more popular in search?

This chart shows how often people search Google for P.F. Candle Co. and Voluspa by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

P.F. Candle Co. and Voluspa among candle brands in the United States, by month

Share of searches by month for Voluspa, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApotheke
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%

How has the P.F. Candle Co. and Voluspa comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.

  2. In September 2026, P.F. Candle Co. rose from 9th to 8th among candle brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using P.F. Candle Co.’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

P.F. Candle Co.

1 branded search term

  • pf candle co

Voluspa

1 branded search term

  • voluspa

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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