Bath & Body Works vs Goose Creek:Which is more popular?
In September 2026, Goose Creek had more branded searches than Bath & Body Works among candle brands in the United States. Goose Creek had about 90,500 branded searches, while Bath & Body Works had 33,100. Goose Creek made up 15.4% of all candle brand searches we track, and Bath & Body Works accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about candle brands, Bath & Body Works appeared in three of the five answers and Goose Creek in two. Bath & Body Works was mentioned before Goose Creek in three out of four answers that named either.
Who do people search for more?
Goose Creek, about 3 searches for every 1 for Bath & Body Works
Who does AI mention more?
Bath & Body Works, mentioned in 3 of 5 answers, Goose Creek in 2
Who does AI recommend more?
Bath & Body Works, named ahead of Goose Creek in 3 of 4 answers
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bath & Body Works was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Goose Creek was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bath & Body Works was listed before Goose Creek in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd
Le Labo3rd
Yankee Candle4th
Nest New York5th- Bath & Body Works6th
P.F. Candle Co.7th
Trudon8th
Capri Blue9th- +2 more
- Goose Creek12th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“best candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Bath & Body Works or Goose Creek more popular in search?
This chart shows how often people search Google for Bath & Body Works and Goose Creek by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.
Share of searches by month for Goose Creek, Bath & Body Works. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Goose Creek | Diptyque | Bath & Body Works | Nest New York | Voluspa | Jo Malone | P.F. Candle Co. | Le Labo | Trudon | Paddywax | Brooklyn Candle Studio | Boy Smells | Capri Blue | Apotheke |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 15.7% | 7.1% | 5.8% | 3.2% | 2.6% | 2.1% | 1.7% | 1.4% | 1.2% | 1.2% | 0.94% | 0.94% | 1.2% | 0.51% |
| Nov 2025 | 52% | 15.6% | 7% | 5.7% | 3.8% | 2.6% | 2.6% | 1.7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.94% | 1.4% | 0.62% |
| Dec 2025 | 48.3% | 14.4% | 7.9% | 7.9% | 5.3% | 1.9% | 3.6% | 1.3% | 1.6% | 1.1% | 0.87% | 0.58% | 1.6% | 1.6% | 0.58% |
| Jan 2026 | 50.1% | 15.1% | 8.2% | 4.5% | 3.7% | 3% | 3% | 1.6% | 2% | 1.3% | 1.6% | 0.9% | 1.1% | 1.3% | 0.73% |
| Feb 2026 | 51% | 15.3% | 8.4% | 4.6% | 3.8% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.7% | 0.91% | 0.91% | 0.91% | 0.75% |
| Mar 2026 | 45.4% | 16.7% | 9.1% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.99% | 1.2% | 0.99% | 0.81% |
| Apr 2026 | 46.2% | 17% | 9.3% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% | 2.3% | 1.5% | 1.5% | 1.2% | 3.4% | 0.83% | 0.67% |
| May 2026 | 45% | 16.6% | 9.1% | 5% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% | 1.5% | 0.98% | 1.5% | 1.2% | 0.65% |
| Jun 2026 | 46.3% | 13.9% | 13.9% | 4.2% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% | 1.2% | 0.83% | 0.83% | 1.9% | 0.55% |
| Jul 2026 | 43.6% | 16.1% | 16.1% | 3.9% | 2.1% | 2.6% | 2.6% | 2.1% | 1.8% | 1.8% | 1.4% | 0.96% | 0.96% | 1.8% | 0.63% |
| Aug 2026 | 50.3% | 15.1% | 12.4% | 4.5% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.1% | 0.73% | 0.6% | 1.1% | 0.6% |
| Sep 2026 | 51.2% | 15.4% | 8.4% | 5.6% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% | 1.4% | 1.1% | 0.92% | 0.75% | 0.75% | 0.61% |
Bath & Body Works sells other things too, so only its searches that name this product count here, like “bath and body works candles”.
How has the Bath & Body Works and Goose Creek comparison changed over the last 12 months?
3 findings
- Goose Creek was ahead of Bath & Body Works in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among candle brands in the United States moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Goose Creek’s share of searches among candle brands in the United States moved from 15.7% to 15.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for United States candle brands in September 2026?
2 changes
In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.
Estimated monthly branded searches for Goose Creek in the United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and Goose Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
1 branded search term
- bath and body works candles
Goose Creek
1 branded search term
- goose creek candles
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