Candle brands in the United States:Which are most popular?

Name: Candle brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Yankee Candle was the most searched candle brand in the United States, accounting for 51.2% of all searches among the 18 brands we track. When we checked with ChatGPT and Google AI Overviews, Diptyque and Voluspa were mentioned most often, in four of the five answers. Diptyque was recommended most often, coming first in two out of five responses.

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Top candle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Diptyque and Voluspa were mentioned most often, in four of the five answers. Diptyque was recommended most often, coming first in two out of five answers. Voluspa was second, and Le Labo was third. Paddywax, which ranked 11th in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Diptyque	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Voluspa	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Yankee Candle	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bath & Body Works	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
P.F. Candle Co.	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Le Labo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Goose Creek	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Nest New York	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Trudon	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Boy Smells	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Jo Malone	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Capri Blue	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Byredo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Otherland	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Paddywax	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Brooklyn Candle Studio	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Apotheke	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Homesick	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boy Smells2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Capri Blue1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Byredo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Otherland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brooklyn Candle Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Apotheke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Homesick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
1. 1Diptyque
2. 2Jo Malone
3. 3Voluspa
4. 4Le Labo
5. 5Nest New York
6. 6Yankee Candle
7. 7P.F. Candle Co.
8. 8Otherland
9. 9Trudon
10. 10Boy Smells
11. 11Byredo
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
1. 1Bath & Body Works
2. 2Goose Creek
Searched Google, AI Overview
“best candles”
1. 1Diptyque
2. 2Trudon
3. 3Le Labo
4. 4Boy Smells
5. 5Voluspa
6. 6P.F. Candle Co.
7. 7Goose Creek

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which candle brands do people search for most?

This chart shows how often people search Google for each candle brand by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Share of searches among candle brands in the United States, by month

Month	Yankee Candle	Goose Creek	Diptyque	Bath & Body Works	Nest New York	Voluspa	Jo Malone	P.F. Candle Co.	Le Labo	Trudon	Paddywax	Brooklyn Candle Studio	Boy Smells	Capri Blue	Apotheke	Homesick	Byredo	Otherland
Oct 2025	52.6%	15.7%	7.1%	5.8%	3.2%	2.6%	2.1%	1.7%	1.4%	1.2%	1.2%	0.94%	0.94%	1.2%	0.51%	1.2%	0.51%	0.27%
Nov 2025	52%	15.6%	7%	5.7%	3.8%	2.6%	2.6%	1.7%	1.4%	1.1%	1.1%	0.77%	0.94%	1.4%	0.62%	0.94%	0.51%	0.23%
Dec 2025	48.3%	14.4%	7.9%	7.9%	5.3%	1.9%	3.6%	1.3%	1.6%	1.1%	0.87%	0.58%	1.6%	1.6%	0.58%	0.87%	0.47%	0.17%
Jan 2026	50.1%	15.1%	8.2%	4.5%	3.7%	3%	3%	1.6%	2%	1.3%	1.6%	0.9%	1.1%	1.3%	0.73%	0.73%	0.6%	0.32%
Feb 2026	51%	15.3%	8.4%	4.6%	3.8%	2.5%	2.5%	1.7%	1.7%	1.7%	1.7%	0.91%	0.91%	0.91%	0.75%	0.75%	0.6%	0.33%
Mar 2026	45.4%	16.7%	9.1%	5%	3.3%	2.7%	2.7%	2.2%	2.2%	1.8%	1.8%	0.99%	1.2%	0.99%	0.81%	1.8%	0.65%	0.36%
Apr 2026	46.2%	17%	9.3%	4.2%	2.8%	2.8%	2.8%	1.9%	2.3%	1.5%	1.5%	1.2%	3.4%	0.83%	0.67%	0.83%	0.55%	0.3%
May 2026	45%	16.6%	9.1%	5%	3.3%	3.3%	3.3%	2.2%	2.2%	1.8%	1.5%	0.98%	1.5%	1.2%	0.65%	1.5%	0.65%	0.36%
Jun 2026	46.3%	13.9%	13.9%	4.2%	2.3%	2.8%	2.8%	1.9%	1.9%	1.5%	1.2%	0.83%	0.83%	1.9%	0.55%	2.3%	0.67%	0.3%
Jul 2026	43.6%	16.1%	16.1%	3.9%	2.1%	2.6%	2.6%	2.1%	1.8%	1.8%	1.4%	0.96%	0.96%	1.8%	0.63%	0.78%	0.52%	0.22%
Aug 2026	50.3%	15.1%	12.4%	4.5%	2.5%	2.5%	2.5%	1.7%	1.7%	1.7%	1.1%	0.73%	0.6%	1.1%	0.6%	0.6%	0.48%	0.17%
Sep 2026	51.2%	15.4%	8.4%	5.6%	3.1%	3.1%	2.5%	2.1%	1.7%	1.4%	1.1%	0.92%	0.75%	0.75%	0.61%	0.61%	0.49%	0.22%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Yankee Candle	51.2%	301K	0%	+1 points
2, held 2nd	Goose Creek	15.4%	90.5K	0%	+0.3 points
3, held 3rd	Diptyque	8.4%	49.5K	-33.1%	-3.9 points
4, held 4th	Bath & Body Works	5.6%	33.1K	+22.1%	+1.1 points
5, moved from 6th to 5th	Nest New York	3.1%	18.1K	+22.3%	+0.6 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Voluspa	3.1%	18.1K	+22.3%	+0.6 pointsmoved from 7th to 6th
7, moved from 5th to 7th	Jo Malone	2.5%	14.8K	0%	0 pointsmoved from 5th to 7th
8, moved from 9th to 8th	P.F. Candle Co.	2.1%	12.1K	+22.2%	+0.4 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Le Labo	1.7%	9.9K	0%	0 pointsmoved from 8th to 9th
10, held 10th	Trudon	1.4%	8.1K	-18.2%	-0.3 points
11, moved from 12th to 11th	Paddywax	1.1%	6.6K	0%	0 pointsmoved from 12th to 11th
12, moved from 13th to 12th	Brooklyn Candle Studio	0.92%	5.4K	+22.7%	+0.2 pointsmoved from 13th to 12th
13, moved from 15th to 13th	Boy Smells	0.75%	4.4K	+22.2%	+0.1 pointsmoved from 15th to 13th
14, moved from 11th to 14th	Capri Blue	0.75%	4.4K	-33.3%	-0.4 pointsmoved from 11th to 14th
15, moved from 14th to 15th	Apotheke	0.61%	3.6K	0%	0 pointsmoved from 14th to 15th
16, held 16th	Homesick	0.61%	3.6K	0%	0 points
17, held 17th	Byredo	0.49%	2.9K	0%	0 points
18, held 18th	Otherland	0.22%	1.3K	+30%	+0.1 points

1.Yankee Candle
51.2%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.
2.Goose Creek
15.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Diptyque
8.4%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.9 points.
4.Bath & Body Works
5.6%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.
5.Nest New York
3.1%
Moved from 6th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
6.Voluspa
3.1%
Moved from 7th to 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
7.Jo Malone
2.5%
Moved from 5th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
8.P.F. Candle Co.
2.1%
Moved from 9th to 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
9.Le Labo
1.7%
Moved from 8th to 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.Trudon
1.4%
Held 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
11.Paddywax
1.1%
Moved from 12th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.Brooklyn Candle Studio
0.92%
Moved from 13th to 12th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
13.Boy Smells
0.75%
Moved from 15th to 13th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
14.Capri Blue
0.75%
Moved from 11th to 14th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
15.Apotheke
0.61%
Moved from 14th to 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
16.Homesick
0.61%
Held 16th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
17.Byredo
0.49%
Held 17th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
18.Otherland
0.22%
Held 18th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Bath & Body Works, Jo Malone and Le Labo sell other things too, so only their searches that name this product count here, like “bath and body works candles”.

Which brand is most popular in search among candle brands in the United States?

18 brands

In September 2026, Yankee Candle was the most searched among candle brands in the United States, with an estimated 301K branded searches, 51.2% of all searches for the 18 we track. Goose Creek is in 2nd place, 35.8 percentage points behind at 15.4%.

United States candle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Yankee Candle	52.6% → 51.2%	52.6%Oct 2025	43.6%Jul 2026	1st
Goose Creek	15.7% → 15.4%	17%Apr 2026	13.9%Jun 2026	2nd
Diptyque	7.1% → 8.4%	16.1%Jul 2026	7%Nov 2025	3rd
Bath & Body Works	5.8% → 5.6%	7.9%Dec 2025	3.9%Jul 2026	4th
Nest New York	3.2% → 3.1%	5.3%Dec 2025	2.1%Jul 2026	5th
Voluspa	2.6% → 3.1%	3.3%May 2026	1.9%Dec 2025	6th
Jo Malone	2.1% → 2.5%	3.6%Dec 2025	2.1%Oct 2025	7th
P.F. Candle Co.	1.7% → 2.1%	2.2%Mar 2026	1.3%Dec 2025	8th
Le Labo	1.4% → 1.7%	2.3%Apr 2026	1.4%Nov 2025	9th
Trudon	1.2% → 1.4%	1.8%Mar 2026	1.1%Dec 2025	13th → 10th
Paddywax	1.2% → 1.1%	1.8%Mar 2026	0.87%Dec 2025	12th → 11th
Brooklyn Candle Studio	0.94% → 0.92%	1.2%Apr 2026	0.58%Dec 2025	15th → 12th
Boy Smells	0.94% → 0.75%	3.4%Apr 2026	0.6%Aug 2026	14th → 13th
Capri Blue	1.2% → 0.75%	1.9%Jun 2026	0.75%Sep 2026	10th → 14th
Apotheke	0.51% → 0.61%	0.81%Mar 2026	0.51%Oct 2025	16th → 15th
Homesick	1.2% → 0.61%	2.3%Jun 2026	0.6%Aug 2026	11th → 16th
Byredo	0.51% → 0.49%	0.67%Jun 2026	0.47%Dec 2025	17th
Otherland	0.27% → 0.22%	0.36%Mar 2026	0.17%Aug 2026	18th

Each finding as a sentence

Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United States decreased from 52.6% to 51.2%.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United States increased from 7.1% to 8.4%.
Across the 12 months ending September 2026, Homesick’s share of searches among candle brands in the United States decreased from 1.2% to 0.61%.
Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands in the United States peaked at 52.6% in October 2025 and was lowest at 43.6% in July 2026.
Across the 12 months ending September 2026, Goose Creek’s share of searches among candle brands in the United States peaked at 17% in April 2026 and was lowest at 13.9% in June 2026.
Across the 12 months ending September 2026, Diptyque’s share of searches among candle brands in the United States peaked at 16.1% in July 2026 and was lowest at 7% in November 2025.
Across the 12 months ending September 2026, Bath & Body Works’ share of searches among candle brands in the United States peaked at 7.9% in December 2025 and was lowest at 3.9% in July 2026.
Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands in the United States peaked at 5.3% in December 2025 and was lowest at 2.1% in July 2026.
Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands in the United States peaked at 3.3% in May 2026 and was lowest at 1.9% in December 2025.
Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United States peaked at 3.6% in December 2025 and was lowest at 2.1% in October 2025.
Across the 12 months ending September 2026, Boy Smells’ share of searches among candle brands in the United States peaked at 3.4% in April 2026 and was lowest at 0.6% in August 2026.
Across the 12 months ending September 2026, Capri Blue’s share of searches among candle brands in the United States peaked at 1.9% in June 2026 and was lowest at 0.75% in September 2026.
Across the 12 months ending September 2026, Homesick’s share of searches among candle brands in the United States peaked at 2.3% in June 2026 and was lowest at 0.6% in August 2026.
Across the 12 months ending September 2026, Trudon rose from 13th to 10th among candle brands in the United States.
Across the 12 months ending September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.
Across the 12 months ending September 2026, Brooklyn Candle Studio rose from 15th to 12th among candle brands in the United States.
Across the 12 months ending September 2026, Boy Smells rose from 14th to 13th among candle brands in the United States.
Across the 12 months ending September 2026, Capri Blue fell from 10th to 14th among candle brands in the United States.
Across the 12 months ending September 2026, Apotheke rose from 16th to 15th among candle brands in the United States.
Across the 12 months ending September 2026, Homesick fell from 11th to 16th among candle brands in the United States.
Across the 12 months ending September 2026, Goose Creek, Bath & Body Works, Nest New York, Voluspa, Jo Malone, P.F. Candle Co., Le Labo, Byredo and Otherland held steady: their share of searches among candle brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States candle brands in September 2026?

8 changes

In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches.
In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.
In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.
In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.
In September 2026, Diptyque lost share of searches among candle brands in the United States, from 12.4% to 8.4%.
Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026.
In September 2026, Boy Smells rose from 15th to 13th among candle brands in the United States.
In September 2026, Brooklyn Candle Studio rose from 13th to 12th among candle brands in the United States.

How are branded searches counted for candle brands?

18 search terms

Each brand's share of searches among candle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.