Persil vs Purex:Which is more popular?
In September 2026, Persil had more branded searches than Purex among laundry detergent brands in the United States. Persil had about 18,100 branded searches, while Purex had 9,900. Persil made up 9.2% of all laundry detergent brand searches we track, and Purex accounted for 5%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Persil and Purex each appeared in one of the five answers. Persil and Purex were each mentioned first in one of the two answers that named either.
Who do people search for more?
Persil, about 83% more searches than Purex
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top laundry detergent brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Purex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Persil and Purex were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tide1st
all2nd
Arm & Hammer3rd
Gain4th
Purex4th- Persil6th
Seventh Generation7th
Dropps–
Blueland–
Tru Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laundry detergent brands
5 answers
Asked ChatGPT
“What's the best laundry detergent?”
Asked ChatGPT
“Which laundry detergent is best for sensitive skin?”
Asked ChatGPT
“Are laundry sheets as good as regular detergent?”
- 1all
- 1
Searched Google, AI Overview
“laundry detergent”
Searched Google, AI Overview
“best laundry detergent”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Persil or Purex more popular in search?
This chart shows how often people search Google for Persil and Purex by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.
Share of searches by month for Persil, Purex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tide | Arm & Hammer | Gain | Persil | all | Purex | Dropps | Blueland | Seventh Generation | Tru Earth |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 15.4% | 8.5% | 6.9% | 3.8% | 3.1% | 3.8% | 0.61% | 0.61% | 0.91% |
| Nov 2025 | 55.4% | 16.7% | 7.5% | 7.5% | 3.3% | 3.3% | 4.1% | 0.78% | 0.54% | 0.99% |
| Dec 2025 | 56% | 16.9% | 7.5% | 6.2% | 3.4% | 3.4% | 4.1% | 1% | 0.79% | 0.79% |
| Jan 2026 | 58.4% | 17.6% | 6.4% | 5.3% | 3.5% | 2.9% | 3.5% | 1% | 0.67% | 0.67% |
| Feb 2026 | 54.3% | 18.2% | 6.6% | 6.6% | 4.4% | 3.6% | 3.6% | 1.1% | 0.58% | 0.85% |
| Mar 2026 | 57.9% | 15.9% | 7.1% | 5.8% | 3.9% | 3.2% | 3.9% | 1.1% | 0.51% | 0.74% |
| Apr 2026 | 51.4% | 18.9% | 8.5% | 6.9% | 3.8% | 3.8% | 3.8% | 1.4% | 0.61% | 0.89% |
| May 2026 | 47.5% | 20.5% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% | 1.5% | 0.66% | 0.81% |
| Jun 2026 | 47.6% | 22% | 8% | 6.6% | 4.4% | 4.4% | 4.4% | 1.3% | 0.48% | 0.87% |
| Jul 2026 | 47.5% | 20.6% | 9.2% | 7.5% | 5% | 4.1% | 3.4% | 1.5% | 0.45% | 0.81% |
| Aug 2026 | 49.5% | 21.4% | 7.8% | 6.4% | 4.3% | 4.3% | 3.5% | 1.6% | 0.56% | 0.69% |
| Sep 2026 | 44.3% | 20.5% | 9.2% | 9.2% | 5% | 5% | 4.1% | 1.5% | 0.66% | 0.66% |
How has the Persil and Purex comparison changed over the last 12 months?
3 findings
- Persil was ahead of Purex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States moved from 6.9% to 9.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Purex’s share of searches among laundry detergent brands in the United States moved from 3.1% to 5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United States laundry detergent brands in September 2026?
2 changes
In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%.
In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Persil’s and Purex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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