Paddywax vs Trudon:Which is more popular?
In September 2026, Trudon had more branded searches than Paddywax among candle brands in the United States. Trudon had about 8,100 branded searches, while Paddywax had 6,600. Trudon made up 1.4% of all candle brand searches we track, and Paddywax accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about candle brands, Trudon appeared in two of the five answers and Paddywax in none.
Who do people search for more?
Trudon, about 23% more searches than Paddywax
Who does AI mention more?
Trudon, mentioned in 2 of 5 answers, Paddywax in 0
Who does AI recommend more?
Trudon, the only one of the two named
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trudon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paddywax did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“best candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Paddywax or Trudon more popular in search?
This chart shows how often people search Google for Paddywax and Trudon by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.
Share of searches by month for Trudon, Paddywax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Goose Creek | Diptyque | Bath & Body Works | Nest New York | Voluspa | Jo Malone | P.F. Candle Co. | Le Labo | Trudon | Paddywax | Brooklyn Candle Studio | Boy Smells | Capri Blue | Apotheke |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 15.7% | 7.1% | 5.8% | 3.2% | 2.6% | 2.1% | 1.7% | 1.4% | 1.2% | 1.2% | 0.94% | 0.94% | 1.2% | 0.51% |
| Nov 2025 | 52% | 15.6% | 7% | 5.7% | 3.8% | 2.6% | 2.6% | 1.7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.94% | 1.4% | 0.62% |
| Dec 2025 | 48.3% | 14.4% | 7.9% | 7.9% | 5.3% | 1.9% | 3.6% | 1.3% | 1.6% | 1.1% | 0.87% | 0.58% | 1.6% | 1.6% | 0.58% |
| Jan 2026 | 50.1% | 15.1% | 8.2% | 4.5% | 3.7% | 3% | 3% | 1.6% | 2% | 1.3% | 1.6% | 0.9% | 1.1% | 1.3% | 0.73% |
| Feb 2026 | 51% | 15.3% | 8.4% | 4.6% | 3.8% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.7% | 0.91% | 0.91% | 0.91% | 0.75% |
| Mar 2026 | 45.4% | 16.7% | 9.1% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.99% | 1.2% | 0.99% | 0.81% |
| Apr 2026 | 46.2% | 17% | 9.3% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% | 2.3% | 1.5% | 1.5% | 1.2% | 3.4% | 0.83% | 0.67% |
| May 2026 | 45% | 16.6% | 9.1% | 5% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% | 1.5% | 0.98% | 1.5% | 1.2% | 0.65% |
| Jun 2026 | 46.3% | 13.9% | 13.9% | 4.2% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% | 1.2% | 0.83% | 0.83% | 1.9% | 0.55% |
| Jul 2026 | 43.6% | 16.1% | 16.1% | 3.9% | 2.1% | 2.6% | 2.6% | 2.1% | 1.8% | 1.8% | 1.4% | 0.96% | 0.96% | 1.8% | 0.63% |
| Aug 2026 | 50.3% | 15.1% | 12.4% | 4.5% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.1% | 0.73% | 0.6% | 1.1% | 0.6% |
| Sep 2026 | 51.2% | 15.4% | 8.4% | 5.6% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% | 1.4% | 1.1% | 0.92% | 0.75% | 0.75% | 0.61% |
How has the Paddywax and Trudon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Paddywax took it in January 2026, Trudon took it in May 2026.
- Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Trudon’s share of searches among candle brands in the United States moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United States candle brands in September 2026?
1 change
In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Paddywax’s and Trudon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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