Brandwave

Otherland vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than Otherland among candle brands in the United States. Yankee Candle had about 301,000 branded searches, while Otherland had 1,300. Yankee Candle made up 51.2% of all candle brand searches we track, and Otherland accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about candle brands, Yankee Candle appeared in three of the five answers and Otherland in one. Yankee Candle was mentioned before Otherland in every answer that named either.

Among candle brands in the United States in September 2026

Who do people search for more?

Yankee Candle, about 232 searches for every 1 for Otherland

Yankee Candle 301K searchesOtherland 1.3K searches

Who does AI mention more?

Yankee Candle, mentioned in 3 of 5 answers, Otherland in 1

Yankee Candle in 3 of 5Otherland in 1 of 5

Who does AI recommend more?

Yankee Candle, named ahead of Otherland in 3 of 3 answers

Yankee Candle first in 3Otherland never first

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yankee Candle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Otherland was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yankee Candle was listed before Otherland in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. Capri Blue9th
  10. +3 more
  11. Otherland13th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trudon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otherland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Otherland or Yankee Candle more popular in search?

This chart shows how often people search Google for Otherland and Yankee Candle by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Otherland and Yankee Candle among candle brands in the United States, by month

Share of searches by month for Yankee Candle, Otherland. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApothekeOtherland
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%0.27%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%0.23%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%0.17%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%0.32%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%0.33%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%0.36%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%0.3%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%0.36%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%0.3%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%0.22%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%0.17%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%0.22%

How has the Otherland and Yankee Candle comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candle brands in September 2026?

2 changes

  1. In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.

  2. Estimated monthly branded searches for Otherland in the United States fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Otherland’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otherland

1 branded search term

  • otherland candles

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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