Brandwave

Orkin vs Terminix:Which is more popular?

In September 2026, Terminix had more branded searches than Orkin among pest control companies in the United States. Terminix had about 201,000 branded searches, while Orkin had 135,000. Terminix made up 43.2% of all pest control company searches we track, and Orkin accounted for 29%. When we asked ChatGPT and Google AI Overviews about pest control companies, both Orkin and Terminix appeared in all three answers. Orkin was mentioned before Terminix in every answer.

Among pest control companies in the United States in September 2026

Who do people search for more?

Terminix, about 49% more searches than Orkin

Terminix 201K searchesOrkin 135K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Orkin in 3 of 3Terminix in 3 of 3

Who does AI recommend more?

Orkin, named ahead of Terminix in every answer

Orkin first in 3Terminix never first

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Top pest control companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Orkin and Terminix showed up in all three answers. Orkin was listed before Terminix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Orkin1st
  2. Terminix2nd
  3. Aptive3rd
  4. Arrow Exterminators–
  5. Truly Nolen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Terminix3 of 3Named in 3 of 3 ChatGPT answers
  • Orkin3 of 3Named in 3 of 3 ChatGPT answers
  • Aptive1 of 3Named in 1 of 3 ChatGPT answers
  • Arrow Exterminators0 of 3Named in 0 of 3 ChatGPT answers
  • Truly Nolen0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pest control companies

3 answers
  • Asked ChatGPT

    “Which pest control company should I use in the US?”

    1. 1Orkin
    2. 2Terminix
  • Asked ChatGPT

    “What are the best pest control companies in the US?”

    1. 1Orkin
    2. 2Terminix
    3. 3Aptive
  • Asked ChatGPT

    “What's the best pest control company in the US for termites?”

    1. 1Orkin
    2. 2Terminix
  • Searched Google, AI Overview

    “pest control companies”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best pest control companies”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Orkin or Terminix more popular in search?

This chart shows how often people search Google for Orkin and Terminix by name. Each line represents a brand's share of searches for all five pest control companies we track, month by month, from searches in United States.

Orkin and Terminix among pest control companies in the United States, by month

Share of searches by month for Terminix, Orkin. The figures are in the table below the chart.

View monthly share of searches table
MonthTerminixOrkinAptiveArrow ExterminatorsTruly Nolen
Oct 202546%30.9%11.3%7.6%4.1%
Nov 202542.2%34.4%10.3%8.5%4.6%
Dec 202544.9%30.1%11%9%4.9%
Jan 202640.1%32.7%9.8%12%5.4%
Feb 202642.2%34.4%10.3%8.5%4.6%
Mar 202640.4%33.1%12.1%9.9%4.4%
Apr 202642.9%28.8%15.8%8.6%3.9%
May 202639.8%26.8%21.8%8%3.6%
Jun 202644.8%24.6%20%7.4%3.3%
Jul 202639.8%26.8%21.8%8%3.6%
Aug 202641.4%27.8%18.7%8.3%3.7%
Sep 202643.2%29%15.9%7.1%4.8%

How has the Orkin and Terminix comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pest control companies in September 2026?

2 changes
  1. In September 2026, Terminix gained share of searches among pest control companies in the United States, from 41.4% to 43.2%.

  2. In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orkin’s and Terminix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orkin

1 branded search term

  • orkin

Terminix

1 branded search term

  • terminix

How the Brand Demand Index is measured

Other head-to-heads among pest control companies

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