Brandwave

Orijen vs Stella & Chewy’s:Which is more popular?

In September 2026, Orijen had more branded searches than Stella & Chewy’s among dog food brands in the United States. Orijen had about 22,200 branded searches, while Stella & Chewy’s had 14,800. Orijen made up 3.6% of all dog food brand searches we track, and Stella & Chewy’s accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dog food brands, neither Orijen nor Stella & Chewy’s appeared in any of the five answers.

Among dog food brands in the United States in September 2026

Who do people search for more?

Orijen, about 50% more searches than Stella & Chewy’s

Orijen 22.2K searchesStella & Chewy’s 14.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Orijen in 0 of 5Stella & Chewy’s in 0 of 5

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Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Orijen nor Stella & Chewy’s showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Purina1st
  2. Hill's2nd
  3. Royal Canin3rd
  4. Pedigree4th
  5. The Farmer's Dog5th
  6. Open Farm5th
  7. Blue Buffalo–
  8. Ollie–
  9. Spot & Tango–
  10. +2 more
  11. Stella & Chewy’s–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stella & Chewy’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dog food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Orijen or Stella & Chewy’s more popular in search?

This chart shows how often people search Google for Orijen and Stella & Chewy’s by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.

Orijen and Stella & Chewy’s among dog food brands in the United States, by month

Share of searches by month for Orijen, Stella & Chewy’s. The figures are in the table below the chart.

View monthly share of searches table
MonthPurinaThe Farmer's DogOpen FarmRoyal CaninBlue BuffaloOllieSpot & TangoHill'sPedigreeOrijenAcanaStella & Chewy’sMerrickTaste of the WildFarmina
Oct 202522.2%18.2%6.7%8.1%12.2%8.1%4.5%1.3%3.6%3.6%3%3%2.4%1.6%1.3%
Nov 202522.7%18.5%6.8%6.8%12.4%8.3%4.5%1.4%3.7%3.7%3%3%2%1.7%1.4%
Dec 202522.5%15%6.7%10.1%12.3%8.2%3.7%1.6%3.7%4.5%3%3%2.5%1.6%1.3%
Jan 202620.7%16.9%6.2%9.3%11.4%9.3%6.2%1.5%3.4%4.2%2.8%2.8%2.3%1.9%1.2%
Feb 202620.2%16.5%7.4%9.1%11.1%9.1%6.1%2.7%3.3%4.1%2.7%2.7%2.2%1.5%1.5%
Mar 202618.9%15.4%8.5%10.4%8.5%8.5%6.9%4.6%3.8%4.6%2.5%2.5%2.1%1.4%1.4%
Apr 202618.3%14.9%8.2%12.3%10.1%6.7%6.7%3.7%3%6.7%2.5%2.5%1.6%1.6%1.1%
May 202618.5%15.1%8.3%10.1%10.1%6.8%5.5%4.5%3.7%6.8%3%2.5%1.7%1.4%2%
Jun 202620.1%16.4%7.4%11%9%7.4%6%4.9%4%4%2.7%2.2%1.8%1.5%1.5%
Jul 202619.9%16.2%8.9%10.9%8.9%7.3%6%4.9%4%3.3%2.7%2.2%1.8%1.5%1.5%
Aug 202622.8%15.2%8.4%10.2%8.4%6.9%6.9%4.6%3.8%3.1%2.5%2.5%2%1.4%1.4%
Sep 202621.7%14.5%9.7%9.7%8%6.5%6.5%5.3%4.4%3.6%2.9%2.4%1.9%1.6%1.3%

How has the Orijen and Stella & Chewy’s comparison changed over the last 12 months?

3 findings

How did search popularity change for United States dog food brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Stella & Chewy’s in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Orijen in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orijen’s and Stella & Chewy’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orijen

1 branded search term

  • orijen dog food

Stella & Chewy’s

1 branded search term

  • stella and chewys

How the Brand Demand Index is measured

Other head-to-heads among dog food brands

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