Brandwave

Orijen vs Spot & Tango:Which is more popular?

In September 2026, Spot & Tango had more branded searches than Orijen among dog food brands in the United States. Spot & Tango had about 40,500 branded searches, while Orijen had 22,200. Spot & Tango made up 6.5% of all dog food brand searches we track, and Orijen accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about dog food brands, neither Orijen nor Spot & Tango appeared in any of the five answers.

Among dog food brands in the United States in September 2026

Who do people search for more?

Spot & Tango, about 82% more searches than Orijen

Spot & Tango 40.5K searchesOrijen 22.2K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Orijen in 0 of 5Spot & Tango in 0 of 5

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Top dog food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Orijen nor Spot & Tango showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Purina1st
  2. Hill's2nd
  3. Royal Canin3rd
  4. Pedigree4th
  5. The Farmer's Dog5th
  6. Open Farm5th
  7. Blue Buffalo–
  8. Ollie–
  9. Spot & Tango–
  10. Orijen–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Purina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Royal Canin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hill's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Farmer's Dog1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Open Farm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pedigree1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Buffalo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ollie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot & Tango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orijen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about dog food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Orijen or Spot & Tango more popular in search?

This chart shows how often people search Google for Orijen and Spot & Tango by name. Each line represents a brand's share of searches for all 15 dog food brands we track, month by month, from searches in United States.

Orijen and Spot & Tango among dog food brands in the United States, by month

Share of searches by month for Spot & Tango, Orijen. The figures are in the table below the chart.

View monthly share of searches table
MonthPurinaThe Farmer's DogOpen FarmRoyal CaninBlue BuffaloOllieSpot & TangoHill'sPedigreeOrijenAcanaStella & Chewy’sMerrickTaste of the WildFarmina
Oct 202522.2%18.2%6.7%8.1%12.2%8.1%4.5%1.3%3.6%3.6%3%3%2.4%1.6%1.3%
Nov 202522.7%18.5%6.8%6.8%12.4%8.3%4.5%1.4%3.7%3.7%3%3%2%1.7%1.4%
Dec 202522.5%15%6.7%10.1%12.3%8.2%3.7%1.6%3.7%4.5%3%3%2.5%1.6%1.3%
Jan 202620.7%16.9%6.2%9.3%11.4%9.3%6.2%1.5%3.4%4.2%2.8%2.8%2.3%1.9%1.2%
Feb 202620.2%16.5%7.4%9.1%11.1%9.1%6.1%2.7%3.3%4.1%2.7%2.7%2.2%1.5%1.5%
Mar 202618.9%15.4%8.5%10.4%8.5%8.5%6.9%4.6%3.8%4.6%2.5%2.5%2.1%1.4%1.4%
Apr 202618.3%14.9%8.2%12.3%10.1%6.7%6.7%3.7%3%6.7%2.5%2.5%1.6%1.6%1.1%
May 202618.5%15.1%8.3%10.1%10.1%6.8%5.5%4.5%3.7%6.8%3%2.5%1.7%1.4%2%
Jun 202620.1%16.4%7.4%11%9%7.4%6%4.9%4%4%2.7%2.2%1.8%1.5%1.5%
Jul 202619.9%16.2%8.9%10.9%8.9%7.3%6%4.9%4%3.3%2.7%2.2%1.8%1.5%1.5%
Aug 202622.8%15.2%8.4%10.2%8.4%6.9%6.9%4.6%3.8%3.1%2.5%2.5%2%1.4%1.4%
Sep 202621.7%14.5%9.7%9.7%8%6.5%6.5%5.3%4.4%3.6%2.9%2.4%1.9%1.6%1.3%

How has the Orijen and Spot & Tango comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Orijen took it in December 2025, Spot & Tango took it in January 2026, Orijen took it in May 2026, Spot & Tango took it in June 2026.
  • Across the 12 months ending September 2026, Orijen’s share of searches among dog food brands in the United States held steady at 3.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Spot & Tango’s share of searches among dog food brands in the United States moved from 4.5% to 6.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for United States dog food brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Spot & Tango in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Orijen in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Orijen’s and Spot & Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Orijen

1 branded search term

  • orijen dog food

Spot & Tango

1 branded search term

  • spot and tango

How the Brand Demand Index is measured

Other head-to-heads among dog food brands

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