Brandwave

Optimum Nutrition vs Transparent Labs:Which is more popular?

In September 2026, Optimum Nutrition had more branded searches than Transparent Labs among protein powder brands in the United States. Optimum Nutrition had about 49,500 branded searches, while Transparent Labs had 27,100. Optimum Nutrition made up 13.5% of all protein powder brand searches we track, and Transparent Labs accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Optimum Nutrition appeared in all five answers and Transparent Labs in three. Optimum Nutrition was mentioned before Transparent Labs in every answer.

Among protein powder brands in the United States in September 2026

Who do people search for more?

Optimum Nutrition, about 83% more searches than Transparent Labs

Optimum Nutrition 49.5K searchesTransparent Labs 27.1K searches

Who does AI mention more?

Optimum Nutrition, mentioned in every answer we collected

Optimum Nutrition in 5 of 5Transparent Labs in 3 of 5

Who does AI recommend more?

Optimum Nutrition, named ahead of Transparent Labs in every answer

Optimum Nutrition first in 5Transparent Labs never first

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Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimum Nutrition appeared in all five answers. Transparent Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Optimum Nutrition was listed before Transparent Labs in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Dymatize2nd
  3. Transparent Labs3rd
  4. Vega4th
  5. Naked Nutrition5th
  6. Orgain6th
  7. Isopure7th
  8. Ghost8th
  9. Momentous9th
  10. Clean Simple Eats–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about protein powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Optimum Nutrition or Transparent Labs more popular in search?

This chart shows how often people search Google for Optimum Nutrition and Transparent Labs by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.

Optimum Nutrition and Transparent Labs among protein powder brands in the United States, by month

Share of searches by month for Optimum Nutrition, Transparent Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthClean Simple EatsOptimum NutritionOrgainDymatizeMyproteinRyseTransparent LabsIsopurePremier ProteinGhostVegaNaked NutritionMuscle MilkGarden of LifeMomentous
Oct 202522.9%10.3%15.3%4.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.1%2.1%2.1%1.4%
Nov 202531.8%9.5%9.5%4.3%11.7%9.5%4.3%4.3%2.9%2.9%3.5%2.3%1.6%1.3%0.68%
Dec 202522.4%10%12.2%5.5%10%10%4.5%5.5%3.7%3.7%5.5%3%2%1.3%0.88%
Jan 202622.7%10.2%15.3%5.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.7%2%1.4%0.74%
Feb 202621.8%9.8%14.6%5.4%8%9.8%4.4%6.5%4.4%3.6%4.4%3.6%2%1.3%0.7%
Mar 202624.4%11%13.4%4.9%7.4%7.4%4.9%6%4%4%4%4%2.2%1.5%0.8%
Apr 202624.7%9.1%13.6%6.1%7.4%7.4%6.1%6.1%4.1%3.3%4.1%4.1%1.8%1.2%0.81%
May 202625.1%11.3%11.3%6.2%7.5%7.5%6.2%6.2%4.1%3.4%4.1%3.4%1.8%1.2%0.66%
Jun 202618.9%12.7%12.7%6.9%6.9%8.5%5.7%6.9%4.6%3.8%3.8%3.8%2.5%1.4%0.92%
Jul 202616.3%10.9%24.3%6%6%7.3%6%6%4%3.3%2.7%3.3%2.2%0.97%0.8%
Aug 202617.2%11.5%14%7.7%7.7%7.7%7.7%6.3%5.1%4.2%3.4%3.4%2.3%1%0.83%
Sep 202616.5%13.5%13.5%7.4%7.4%7.4%7.4%6.1%5%4%4%3.3%2.7%0.79%0.79%

How has the Optimum Nutrition and Transparent Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for United States protein powder brands in September 2026?

2 changes

  1. In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.

  2. Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Optimum Nutrition’s and Transparent Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimum Nutrition

1 branded search term

  • optimum nutrition

Transparent Labs

1 branded search term

  • transparent labs protein

How the Brand Demand Index is measured

Other head-to-heads among protein powder brands

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