Brandwave

Nature Made vs Ritual:Which is more popular?

In September 2026, Ritual had more branded searches than Nature Made among vitamin and supplement brands in the United States. Ritual had about 40,500 branded searches, while Nature Made had 27,100. Ritual made up 5.6% of all vitamin and supplement brand searches we track, and Nature Made accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, Nature Made appeared in three of the five answers and Ritual in none.

Among vitamin and supplement brands in the United States in September 2026

Who do people search for more?

Ritual, about 49% more searches than Nature Made

Ritual 40.5K searchesNature Made 27.1K searches

Who does AI mention more?

Nature Made, mentioned in 3 of 5 answers, Ritual in 0

Nature Made in 3 of 5Ritual in 0 of 5

Who does AI recommend more?

Nature Made, the only one of the two named

Nature Made first in 2Ritual never named

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Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Made was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ritual did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Nordic Naturals3rd
  4. AG1–
  5. Pure Encapsulations–
  6. Seed–
  7. MaryRuth's–
  8. Ritual–
  9. Vital Proteins–
  10. Centrum–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nordic Naturals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AG10 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure Encapsulations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MaryRuth's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ritual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vital Proteins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vitamin and supplement brands

5 answers

  • Asked ChatGPT

    “Which vitamin brand should I buy?”

    1. 1Nature Made
    2. 2Thorne

  • Asked ChatGPT

    “What are the most trusted supplement brands?”

    1. 1Thorne
    2. 2Nature Made
    3. 3Nordic Naturals

  • Asked ChatGPT

    “What is the best multivitamin?”

    1. 1Nature Made

  • Searched Google, AI Overview

    “vitamins”

    1. Searched Google, AI Overview

      “supplements”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

      Is Nature Made or Ritual more popular in search?

      This chart shows how often people search Google for Nature Made and Ritual by name. Each line represents a brand's share of searches for all 15 vitamin and supplement brands we track, month by month, from searches in United States.

      Nature Made and Ritual among vitamin and supplement brands in the United States, by month

      Share of searches by month for Ritual, Nature Made. The figures are in the table below the chart.

      View monthly share of searches table
      MonthAG1ThornePure EncapsulationsSeedMaryRuth'sNordic NaturalsRitualVital ProteinsNature MadeCentrumGarden of LifeOllyHUM NutritionNew ChapterOne A Day
      Oct 202522.1%12.1%12.1%9.9%9.9%5.4%6.6%4.4%3%3%3.6%3%2.4%1.1%1.3%
      Nov 202521.1%11.6%14.1%9.5%11.6%5.2%6.3%4.2%2.8%2.8%3.5%2.8%2.3%1%1.3%
      Dec 202524.8%11.2%13.6%9.1%11.2%6.1%5%3.3%2.7%2.7%3.3%2.7%1.8%1%1.2%
      Jan 202627.5%12.3%12.3%8.3%10%5.5%5.5%3.7%3%2%3%3%1.7%0.9%1.1%
      Feb 202623.3%12.7%12.7%8.6%12.7%5.7%5.7%3.8%2.6%2.1%3.1%3.1%1.7%0.94%1.1%
      Mar 202625.9%14.2%11.6%9.5%9.5%5.2%5.2%4.3%2.8%2.3%2.8%2.8%1.9%0.85%1%
      Apr 202622.8%15.3%12.5%10.3%8.4%5.6%5.6%4.6%3.1%2.5%3.1%2.5%1.7%0.92%1.1%
      May 202623.4%15.7%12.8%10.5%8.6%5.8%5.8%3.8%2.6%2.1%2.6%2.6%1.7%0.94%1.2%
      Jun 202621.4%14.3%14.3%11.7%7.8%6.4%5.2%4.3%2.9%2.3%2.9%2.3%1.6%1.3%1.3%
      Jul 202621.4%14.3%14.3%11.7%7.8%6.4%5.2%4.3%2.9%2.3%2.9%2.3%1.6%1.3%1.3%
      Aug 202620.7%17%13.8%9.3%7.6%6.2%5.1%4.2%3.4%2.8%2.8%2.8%1.5%1.2%1.5%
      Sep 202618.6%15.1%12.4%12.4%8.3%6.8%5.6%4.6%3.7%3.1%2.5%2.5%1.7%1.4%1.4%

      How has the Nature Made and Ritual comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United States vitamin and supplement brands in September 2026?

      2 changes

      1. Estimated monthly branded searches for Nature Made in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

      2. Estimated monthly branded searches for Ritual in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Nature Made’s and Ritual’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Nature Made

      1 branded search term

      • nature made

      Ritual

      1 branded search term

      • ritual vitamins

      How the Brand Demand Index is measured

      Other head-to-heads among vitamin and supplement brands

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