AG1 vs Seed:Which is more popular?
In September 2026, AG1 had more branded searches than Seed among vitamin and supplement brands in the United States. AG1 had about 135,000 branded searches, while Seed had 90,500. AG1 made up 18.6% of all vitamin and supplement brand searches we track, and Seed accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, neither AG1 nor Seed appeared in any of the five answers.
Who do people search for more?
AG1, about 49% more searches than Seed
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AG1 nor Seed showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nordic Naturals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AG10 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pure Encapsulations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MaryRuth's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ritual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vital Proteins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“Which vitamin brand should I buy?”
Asked ChatGPT
“What are the most trusted supplement brands?”
Asked ChatGPT
“What is the best multivitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is AG1 or Seed more popular in search?
This chart shows how often people search Google for AG1 and Seed by name. Each line represents a brand's share of searches for all 15 vitamin and supplement brands we track, month by month, from searches in United States.
Share of searches by month for AG1, Seed. The figures are in the table below the chart.
View monthly share of searches table
| Month | AG1 | Thorne | Pure Encapsulations | Seed | MaryRuth's | Nordic Naturals | Ritual | Vital Proteins | Nature Made | Centrum | Garden of Life | Olly | HUM Nutrition | New Chapter | One A Day |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 12.1% | 12.1% | 9.9% | 9.9% | 5.4% | 6.6% | 4.4% | 3% | 3% | 3.6% | 3% | 2.4% | 1.1% | 1.3% |
| Nov 2025 | 21.1% | 11.6% | 14.1% | 9.5% | 11.6% | 5.2% | 6.3% | 4.2% | 2.8% | 2.8% | 3.5% | 2.8% | 2.3% | 1% | 1.3% |
| Dec 2025 | 24.8% | 11.2% | 13.6% | 9.1% | 11.2% | 6.1% | 5% | 3.3% | 2.7% | 2.7% | 3.3% | 2.7% | 1.8% | 1% | 1.2% |
| Jan 2026 | 27.5% | 12.3% | 12.3% | 8.3% | 10% | 5.5% | 5.5% | 3.7% | 3% | 2% | 3% | 3% | 1.7% | 0.9% | 1.1% |
| Feb 2026 | 23.3% | 12.7% | 12.7% | 8.6% | 12.7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.1% | 3.1% | 3.1% | 1.7% | 0.94% | 1.1% |
| Mar 2026 | 25.9% | 14.2% | 11.6% | 9.5% | 9.5% | 5.2% | 5.2% | 4.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.9% | 0.85% | 1% |
| Apr 2026 | 22.8% | 15.3% | 12.5% | 10.3% | 8.4% | 5.6% | 5.6% | 4.6% | 3.1% | 2.5% | 3.1% | 2.5% | 1.7% | 0.92% | 1.1% |
| May 2026 | 23.4% | 15.7% | 12.8% | 10.5% | 8.6% | 5.8% | 5.8% | 3.8% | 2.6% | 2.1% | 2.6% | 2.6% | 1.7% | 0.94% | 1.2% |
| Jun 2026 | 21.4% | 14.3% | 14.3% | 11.7% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 2.3% | 2.9% | 2.3% | 1.6% | 1.3% | 1.3% |
| Jul 2026 | 21.4% | 14.3% | 14.3% | 11.7% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 2.3% | 2.9% | 2.3% | 1.6% | 1.3% | 1.3% |
| Aug 2026 | 20.7% | 17% | 13.8% | 9.3% | 7.6% | 6.2% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 2.8% | 1.5% | 1.2% | 1.5% |
| Sep 2026 | 18.6% | 15.1% | 12.4% | 12.4% | 8.3% | 6.8% | 5.6% | 4.6% | 3.7% | 3.1% | 2.5% | 2.5% | 1.7% | 1.4% | 1.4% |
How has the AG1 and Seed comparison changed over the last 12 months?
3 findings
- AG1 was ahead of Seed in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AG1’s share of searches among vitamin and supplement brands in the United States moved from 22.1% to 18.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Seed’s share of searches among vitamin and supplement brands in the United States moved from 9.9% to 12.4%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for United States vitamin and supplement brands in September 2026?
2 changes
In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%.
In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AG1’s and Seed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among vitamin and supplement brands
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