Brandwave

How popular isNew Chapter?

In September 2026, people searched for New Chapter by name about 9,900 times in the United States, a 22.2% increase from the previous year. These searches made up 1.4% of all United States vitamin and supplement brand searches, placing New Chapter 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about vitamin and supplement brands, New Chapter did not appear in any of the answers.

Search and AI answers in September 2026

New Chapter is the 14th most searched of 15 competitors and not listed in any AI answer.

  1. AG1Share of searches 18.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ThorneShare of searches 15.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Pure EncapsulationsShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SeedShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. New ChapterShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Chapter did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Nordic Naturals3rd
  4. AG1–
  5. Pure Encapsulations–
  6. Seed–
  7. MaryRuth's–
  8. +5 more
  9. HUM Nutrition–
  10. New Chapter–
  11. One A Day–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nordic Naturals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AG10 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pure Encapsulations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MaryRuth's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ritual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vital Proteins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Chapter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about vitamin and supplement brands

5 answers

  • Asked ChatGPT

    “Which vitamin brand should I buy?”

    1. 1Nature Made
    2. 2Thorne

  • Asked ChatGPT

    “What are the most trusted supplement brands?”

    1. 1Thorne
    2. 2Nature Made
    3. 3Nordic Naturals

  • Asked ChatGPT

    “What is the best multivitamin?”

    1. 1Nature Made

  • Searched Google, AI Overview

    “vitamins”

    1. Searched Google, AI Overview

      “supplements”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

      Which vitamin and supplement brands compete with New Chapter?

      New Chapter against vitamin and supplement brands in the United States, by month

      Share of searches by month for AG1, Thorne, Pure Encapsulations, Seed, MaryRuth's, Nordic Naturals, Ritual, Vital Proteins, Nature Made, Centrum, Garden of Life, Olly, New Chapter. The figures are in the table below the chart.

      View monthly share of searches table
      MonthAG1ThornePure EncapsulationsSeedMaryRuth'sNordic NaturalsRitualVital ProteinsNature MadeCentrumGarden of LifeOllyHUM NutritionNew ChapterOne A Day
      Oct 202522.1%12.1%12.1%9.9%9.9%5.4%6.6%4.4%3%3%3.6%3%2.4%1.1%1.3%
      Nov 202521.1%11.6%14.1%9.5%11.6%5.2%6.3%4.2%2.8%2.8%3.5%2.8%2.3%1%1.3%
      Dec 202524.8%11.2%13.6%9.1%11.2%6.1%5%3.3%2.7%2.7%3.3%2.7%1.8%1%1.2%
      Jan 202627.5%12.3%12.3%8.3%10%5.5%5.5%3.7%3%2%3%3%1.7%0.9%1.1%
      Feb 202623.3%12.7%12.7%8.6%12.7%5.7%5.7%3.8%2.6%2.1%3.1%3.1%1.7%0.94%1.1%
      Mar 202625.9%14.2%11.6%9.5%9.5%5.2%5.2%4.3%2.8%2.3%2.8%2.8%1.9%0.85%1%
      Apr 202622.8%15.3%12.5%10.3%8.4%5.6%5.6%4.6%3.1%2.5%3.1%2.5%1.7%0.92%1.1%
      May 202623.4%15.7%12.8%10.5%8.6%5.8%5.8%3.8%2.6%2.1%2.6%2.6%1.7%0.94%1.2%
      Jun 202621.4%14.3%14.3%11.7%7.8%6.4%5.2%4.3%2.9%2.3%2.9%2.3%1.6%1.3%1.3%
      Jul 202621.4%14.3%14.3%11.7%7.8%6.4%5.2%4.3%2.9%2.3%2.9%2.3%1.6%1.3%1.3%
      Aug 202620.7%17%13.8%9.3%7.6%6.2%5.1%4.2%3.4%2.8%2.8%2.8%1.5%1.2%1.5%
      Sep 202618.6%15.1%12.4%12.4%8.3%6.8%5.6%4.6%3.7%3.1%2.5%2.5%1.7%1.4%1.4%

      1. 1.AG1

        18.6%

        Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

      2. 2.Thorne

        15.1%

        Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

      3. 3.Pure Encapsulations

        12.4%

        Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.4 points.

      4. 4.Seed

        12.4%

        Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

      5. 5.MaryRuth's

        8.3%

        Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

      6. 6.Nordic Naturals

        6.8%

        Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

      7. 7.Ritual

        5.6%

        Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

      8. 8.Vital Proteins

        4.6%

        Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

      9. 9.Nature Made

        3.7%

        Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

      10. 10.Centrum

        3.1%

        Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

      11. 11.Garden of Life

        2.5%

        Held 11th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

      12. 12.Olly

        2.5%

        Held 12th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

      13. 13.HUM Nutrition

        1.7%

        Held 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

      14. 14.New Chapter

        1.4%

        Moved from 15th to 14th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      15. 15.One A Day

        1.4%

        Moved from 14th to 15th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

      Compare popularity between New Chapter and its closest rivals

      Every comparison with New Chapter

      14 comparisons

      How has branded search demand for New Chapter changed in the United States over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for New Chapter in the United States rose from 8.1K to 9.9K.
      • Across the 12 months ending September 2026, New Chapter rose from 15th to 14th among vitamin and supplement brands in the United States.

      How did search popularity change for United States vitamin and supplement brands in September 2026?

      6 changes

      1. In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%.

      2. In September 2026, MaryRuth's gained share of searches among vitamin and supplement brands in the United States, from 7.6% to 8.3%.

      3. In September 2026, Nordic Naturals gained share of searches among vitamin and supplement brands in the United States, from 6.2% to 6.8%.

      4. In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%.

      5. In September 2026, Thorne lost share of searches among vitamin and supplement brands in the United States, from 17% to 15.1%.

      6. In September 2026, Pure Encapsulations lost share of searches among vitamin and supplement brands in the United States, from 13.8% to 12.4%.

      How are New Chapter’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using New Chapter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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