Garden of Life vs New Chapter:Which is more popular?
In September 2026, Garden of Life had more branded searches than New Chapter among vitamin and supplement brands in the United States. Garden of Life had about 18,100 branded searches, while New Chapter had 9,900. Garden of Life made up 2.5% of all vitamin and supplement brand searches we track, and New Chapter accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, neither Garden of Life nor New Chapter appeared in any of the five answers.
Who do people search for more?
Garden of Life, about 83% more searches than New Chapter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Garden of Life nor New Chapter showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thorne2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nordic Naturals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AG10 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pure Encapsulations0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MaryRuth's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ritual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Garden of Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Chapter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“Which vitamin brand should I buy?”
Asked ChatGPT
“What are the most trusted supplement brands?”
Asked ChatGPT
“What is the best multivitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Garden of Life or New Chapter more popular in search?
This chart shows how often people search Google for Garden of Life and New Chapter by name. Each line represents a brand's share of searches for all 15 vitamin and supplement brands we track, month by month, from searches in United States.
Share of searches by month for Garden of Life, New Chapter. The figures are in the table below the chart.
View monthly share of searches table
| Month | AG1 | Thorne | Pure Encapsulations | Seed | MaryRuth's | Nordic Naturals | Ritual | Vital Proteins | Nature Made | Centrum | Garden of Life | Olly | HUM Nutrition | New Chapter | One A Day |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 12.1% | 12.1% | 9.9% | 9.9% | 5.4% | 6.6% | 4.4% | 3% | 3% | 3.6% | 3% | 2.4% | 1.1% | 1.3% |
| Nov 2025 | 21.1% | 11.6% | 14.1% | 9.5% | 11.6% | 5.2% | 6.3% | 4.2% | 2.8% | 2.8% | 3.5% | 2.8% | 2.3% | 1% | 1.3% |
| Dec 2025 | 24.8% | 11.2% | 13.6% | 9.1% | 11.2% | 6.1% | 5% | 3.3% | 2.7% | 2.7% | 3.3% | 2.7% | 1.8% | 1% | 1.2% |
| Jan 2026 | 27.5% | 12.3% | 12.3% | 8.3% | 10% | 5.5% | 5.5% | 3.7% | 3% | 2% | 3% | 3% | 1.7% | 0.9% | 1.1% |
| Feb 2026 | 23.3% | 12.7% | 12.7% | 8.6% | 12.7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.1% | 3.1% | 3.1% | 1.7% | 0.94% | 1.1% |
| Mar 2026 | 25.9% | 14.2% | 11.6% | 9.5% | 9.5% | 5.2% | 5.2% | 4.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.9% | 0.85% | 1% |
| Apr 2026 | 22.8% | 15.3% | 12.5% | 10.3% | 8.4% | 5.6% | 5.6% | 4.6% | 3.1% | 2.5% | 3.1% | 2.5% | 1.7% | 0.92% | 1.1% |
| May 2026 | 23.4% | 15.7% | 12.8% | 10.5% | 8.6% | 5.8% | 5.8% | 3.8% | 2.6% | 2.1% | 2.6% | 2.6% | 1.7% | 0.94% | 1.2% |
| Jun 2026 | 21.4% | 14.3% | 14.3% | 11.7% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 2.3% | 2.9% | 2.3% | 1.6% | 1.3% | 1.3% |
| Jul 2026 | 21.4% | 14.3% | 14.3% | 11.7% | 7.8% | 6.4% | 5.2% | 4.3% | 2.9% | 2.3% | 2.9% | 2.3% | 1.6% | 1.3% | 1.3% |
| Aug 2026 | 20.7% | 17% | 13.8% | 9.3% | 7.6% | 6.2% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 2.8% | 1.5% | 1.2% | 1.5% |
| Sep 2026 | 18.6% | 15.1% | 12.4% | 12.4% | 8.3% | 6.8% | 5.6% | 4.6% | 3.7% | 3.1% | 2.5% | 2.5% | 1.7% | 1.4% | 1.4% |
How has the Garden of Life and New Chapter comparison changed over the last 12 months?
3 findings
- Garden of Life was ahead of New Chapter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garden of Life’s share of searches among vitamin and supplement brands in the United States moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, New Chapter’s share of searches among vitamin and supplement brands in the United States moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United States vitamin and supplement brands in September 2026?
2 changes
In September 2026, New Chapter rose from 15th to 14th among vitamin and supplement brands in the United States.
Estimated monthly branded searches for Garden of Life in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Garden of Life’s and New Chapter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garden of Life
1 branded search term
- garden of life
New Chapter
1 branded search term
- new chapter vitamins
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