Natori vs SKIMS:Which is more popular?
In September 2026, SKIMS had more branded searches than Natori among bra brands in the United States. SKIMS had about 40,500 branded searches, while Natori had 14,800. SKIMS made up 6.1% of all bra brand searches we track, and Natori accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bra brands, Natori appeared in four of the five answers and SKIMS in one. Natori was mentioned before SKIMS in two out of three answers that named either.
Who do people search for more?
SKIMS, about 3 searches for every 1 for Natori
Who does AI mention more?
Natori, mentioned in 4 of 5 answers, SKIMS in 1
Who does AI recommend more?
Natori, named ahead of SKIMS in 2 of 3 answers
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Top bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Natori was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SKIMS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Natori was listed before SKIMS in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ThirdLove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Natori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bali3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wacoal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honeylove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SKIMS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Savage X Fenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aerie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bra brands
5 answers
Asked ChatGPT
“Which bra brand should I buy?”
Asked ChatGPT
“What are the most comfortable bra brands?”
Asked ChatGPT
“What is the best everyday bra?”
Searched Google, AI Overview
“bras”
Searched Google, AI Overview
“best bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Natori or SKIMS more popular in search?
This chart shows how often people search Google for Natori and SKIMS by name. Each line represents a brand's share of searches for all 11 bra brands we track, month by month, from searches in United States.
Share of searches by month for SKIMS, Natori. The figures are in the table below the chart.
View monthly share of searches table
| Month | Savage X Fenty | Honeylove | Soma | Bali | SKIMS | Wacoal | ThirdLove | Victoria's Secret | Aerie | Natori | Cuup |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 12.1% | 6.6% | 5.4% | 8.1% | 6.6% | 5.4% | 8.1% | 3% | 2.4% | 2% |
| Nov 2025 | 47.3% | 11.6% | 6.4% | 4.3% | 6.4% | 5.2% | 6.4% | 5.2% | 3.5% | 1.9% | 1.9% |
| Dec 2025 | 51% | 8.4% | 5.6% | 4.6% | 5.6% | 5.6% | 5.6% | 6.9% | 3.1% | 1.7% | 2% |
| Jan 2026 | 28% | 4.6% | 2.5% | 2.1% | 2.5% | 3.1% | 2.5% | 51.2% | 1.4% | 1.1% | 0.92% |
| Feb 2026 | 54% | 8.9% | 5.9% | 4.9% | 4.9% | 5.9% | 4.9% | 4% | 2.7% | 2.2% | 1.8% |
| Mar 2026 | 37.7% | 11.3% | 7.6% | 5.1% | 5.1% | 7.6% | 5.1% | 13.8% | 2.8% | 2.3% | 1.9% |
| Apr 2026 | 38.7% | 14.2% | 7.8% | 5.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 2.8% | 1.9% |
| May 2026 | 19.8% | 8.8% | 5.9% | 3.3% | 4% | 4.9% | 4% | 44.2% | 2.2% | 1.8% | 1.2% |
| Jun 2026 | 13.1% | 3.9% | 4.8% | 2.2% | 2.2% | 3.2% | 2.6% | 64.8% | 1.4% | 1.2% | 0.64% |
| Jul 2026 | 13.9% | 3.4% | 2.8% | 1.9% | 2.3% | 2.3% | 1.9% | 69% | 1.2% | 0.83% | 0.56% |
| Aug 2026 | 22.1% | 5.4% | 5.4% | 3% | 3.6% | 3.6% | 3% | 49.4% | 2.4% | 1.3% | 0.73% |
| Sep 2026 | 45.7% | 11.2% | 7.5% | 6.1% | 6.1% | 6.1% | 5% | 5% | 3.4% | 2.2% | 1.5% |
How has the Natori and SKIMS comparison changed over the last 12 months?
3 findings
- SKIMS was ahead of Natori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Natori’s share of searches among bra brands in the United States moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, SKIMS’s share of searches among bra brands in the United States moved from 8.1% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for United States bra brands in September 2026?
3 changes
In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.
In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%.
In September 2026, Natori gained share of searches among bra brands in the United States, from 1.3% to 2.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Natori’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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