Naked Nutrition vs Transparent Labs:Which is more popular?
In September 2026, Transparent Labs had more branded searches than Naked Nutrition among protein powder brands in the United States. Transparent Labs had about 27,100 branded searches, while Naked Nutrition had 12,100. Transparent Labs made up 7.4% of all protein powder brand searches we track, and Naked Nutrition accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Transparent Labs appeared in three of the five answers and Naked Nutrition in two. Transparent Labs was mentioned before Naked Nutrition in three out of four answers that named either.
Who do people search for more?
Transparent Labs, about 2 searches for every 1 for Naked Nutrition
Who does AI mention more?
Transparent Labs, mentioned in 3 of 5 answers, Naked Nutrition in 2
Who does AI recommend more?
Transparent Labs, named ahead of Naked Nutrition in 3 of 4 answers
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Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Transparent Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naked Nutrition was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Transparent Labs was listed before Naked Nutrition in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Optimum Nutrition1st
Dymatize2nd- Transparent Labs3rd
Vega4th
Naked Nutrition5th
Orgain6th
Isopure7th
Ghost8th
Momentous9th
Clean Simple Eats–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein powder brands
5 answers
Asked ChatGPT
“Which protein powder should I buy?”
Asked ChatGPT
“What are the best protein powder brands?”
Asked ChatGPT
“What is the best tasting protein powder?”
Searched Google, AI Overview
“protein powder”
Searched Google, AI Overview
“best protein powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Naked Nutrition or Transparent Labs more popular in search?
This chart shows how often people search Google for Naked Nutrition and Transparent Labs by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.
Share of searches by month for Transparent Labs, Naked Nutrition. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clean Simple Eats | Optimum Nutrition | Orgain | Dymatize | Myprotein | Ryse | Transparent Labs | Isopure | Premier Protein | Ghost | Vega | Naked Nutrition | Muscle Milk | Garden of Life | Momentous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 10.3% | 15.3% | 4.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.1% | 2.1% | 2.1% | 1.4% |
| Nov 2025 | 31.8% | 9.5% | 9.5% | 4.3% | 11.7% | 9.5% | 4.3% | 4.3% | 2.9% | 2.9% | 3.5% | 2.3% | 1.6% | 1.3% | 0.68% |
| Dec 2025 | 22.4% | 10% | 12.2% | 5.5% | 10% | 10% | 4.5% | 5.5% | 3.7% | 3.7% | 5.5% | 3% | 2% | 1.3% | 0.88% |
| Jan 2026 | 22.7% | 10.2% | 15.3% | 5.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.7% | 2% | 1.4% | 0.74% |
| Feb 2026 | 21.8% | 9.8% | 14.6% | 5.4% | 8% | 9.8% | 4.4% | 6.5% | 4.4% | 3.6% | 4.4% | 3.6% | 2% | 1.3% | 0.7% |
| Mar 2026 | 24.4% | 11% | 13.4% | 4.9% | 7.4% | 7.4% | 4.9% | 6% | 4% | 4% | 4% | 4% | 2.2% | 1.5% | 0.8% |
| Apr 2026 | 24.7% | 9.1% | 13.6% | 6.1% | 7.4% | 7.4% | 6.1% | 6.1% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.2% | 0.81% |
| May 2026 | 25.1% | 11.3% | 11.3% | 6.2% | 7.5% | 7.5% | 6.2% | 6.2% | 4.1% | 3.4% | 4.1% | 3.4% | 1.8% | 1.2% | 0.66% |
| Jun 2026 | 18.9% | 12.7% | 12.7% | 6.9% | 6.9% | 8.5% | 5.7% | 6.9% | 4.6% | 3.8% | 3.8% | 3.8% | 2.5% | 1.4% | 0.92% |
| Jul 2026 | 16.3% | 10.9% | 24.3% | 6% | 6% | 7.3% | 6% | 6% | 4% | 3.3% | 2.7% | 3.3% | 2.2% | 0.97% | 0.8% |
| Aug 2026 | 17.2% | 11.5% | 14% | 7.7% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% | 2.3% | 1% | 0.83% |
| Sep 2026 | 16.5% | 13.5% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 5% | 4% | 4% | 3.3% | 2.7% | 0.79% | 0.79% |
How has the Naked Nutrition and Transparent Labs comparison changed over the last 12 months?
3 findings
- Transparent Labs was ahead of Naked Nutrition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naked Nutrition’s share of searches among protein powder brands in the United States moved from 3.1% to 3.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Transparent Labs’ share of searches among protein powder brands in the United States moved from 4.6% to 7.4%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for United States protein powder brands in September 2026?
2 changes
In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.
Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naked Nutrition’s and Transparent Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Nutrition
1 branded search term
- naked whey
Transparent Labs
1 branded search term
- transparent labs protein
Other head-to-heads among protein powder brands
- Clean Simple Eats vs Optimum Nutrition: compare popularity
- Clean Simple Eats vs Orgain: compare popularity
- Clean Simple Eats vs Dymatize: compare popularity
Clean Simple Eats vs Myprotein: compare popularity- Optimum Nutrition vs Orgain: compare popularity
- Optimum Nutrition vs Dymatize: compare popularity
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