Brandwave

Money Management International vs SoFi:Which is more popular?

In September 2026, SoFi had more branded searches than Money Management International among debt consolidation services in the United States. SoFi had about 74,000 branded searches, while Money Management International had 18,600. SoFi made up 17.9% of all debt consolidation service searches we track, and Money Management International accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about debt consolidation services, SoFi appeared in four of the five answers and Money Management International in three. Money Management International was mentioned before SoFi in two out of three answers.

Among debt consolidation services in the United States in September 2026

Who do people search for more?

SoFi, about 4 searches for every 1 for Money Management International

SoFi 74K searchesMoney Management International 18.6K searches

Who does AI mention more?

SoFi, mentioned in 4 of 5 answers, Money Management International in 3

SoFi in 4 of 5Money Management International in 3 of 5

Who does AI recommend more?

Money Management International, named ahead of SoFi in 2 of 3 answers

Money Management International first in 2SoFi first in 1

Follow Money Management International vs SoFi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top debt consolidation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Money Management International was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Money Management International was listed before SoFi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Money Management International1st
  2. SoFi2nd
  3. GreenPath Financial Wellness3rd
  4. National Debt Relief–
  5. LendingClub–
  6. Freedom Debt Relief–
  7. Achieve–
  8. Credible–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SoFi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Money Management International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPath Financial Wellness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LendingClub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Achieve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Credible0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about debt consolidation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Money Management International or SoFi more popular in search?

This chart shows how often people search Google for Money Management International and SoFi by name. Each line represents a brand's share of searches for all eight debt consolidation services we track, month by month, from searches in United States.

Money Management International and SoFi among debt consolidation services in the United States, by month

Share of searches by month for SoFi, Money Management International. The figures are in the table below the chart.

View monthly share of searches table
MonthNational Debt ReliefLendingClubSoFiFreedom Debt ReliefMoney Management InternationalGreenPath Financial WellnessAchieveCredible
Oct 202529.3%43.7%8.8%8.8%3.3%3.9%1.4%0.78%
Nov 202526.3%47.9%9.6%7.9%3%3.4%1.3%0.7%
Dec 202529.6%44.1%10.9%7.3%2.7%3.3%1.5%0.65%
Jan 202633%40.4%9.9%8.1%3.1%3.6%1.3%0.59%
Feb 202629.6%44.1%8.9%8.9%3.3%3.2%1.5%0.52%
Mar 202629%43.2%10.6%8.7%3.3%3.2%1.4%0.63%
Apr 202629%43.2%10.6%8.7%3.3%3.1%1.4%0.63%
May 202629.4%43.8%10.8%7.2%3.3%3.2%1.8%0.64%
Jun 202628.6%42.6%12.8%7%2.6%3.1%2.6%0.76%
Jul 202631%37.8%13.9%7.6%2.9%3.5%2.3%1%
Aug 202635.2%28.8%15.8%8.7%4%3.9%2.1%1.4%
Sep 202632.7%26.6%17.9%9.8%4.5%4.5%2.4%1.6%

How has the Money Management International and SoFi comparison changed over the last 12 months?

3 findings

How did search popularity change for United States debt consolidation services in September 2026?

2 changes

  1. In September 2026, SoFi gained share of searches among debt consolidation services in the United States, from 15.8% to 17.9%.

  2. In September 2026, Money Management International gained share of searches among debt consolidation services in the United States, from 4% to 4.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Money Management International’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Money Management International

2 branded search terms

  • money management international
  • moneymanagement.org

SoFi

1 branded search term

  • sofi loans

How the Brand Demand Index is measured

Other head-to-heads among debt consolidation services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free