Maggiano's Little Italy vs North Italia:Which is more popular?
In September 2026, North Italia had more branded searches than Maggiano's Little Italy among italian restaurant chains in the United States. North Italia had about 550,000 branded searches, while Maggiano's Little Italy had 201,000. North Italia made up 9.1% of all italian restaurant chain searches we track, and Maggiano's Little Italy accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about italian restaurant chains, Maggiano's Little Italy appeared in all three answers and North Italia in two. Maggiano's Little Italy was mentioned before North Italia in every answer.
Who do people search for more?
North Italia, about 3 searches for every 1 for Maggiano's Little Italy
Who does AI mention more?
Maggiano's Little Italy, mentioned in every answer we collected
Who does AI recommend more?
Maggiano's Little Italy, named ahead of North Italia in every answer
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Top italian restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Maggiano's Little Italy appeared in all three answers. North Italia was mentioned in two out of three: in two of the three ChatGPT answers. Maggiano's Little Italy was listed before North Italia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carrabba's Italian Grill3 of 3Named in 3 of 3 ChatGPT answers- Maggiano's Little Italy3 of 3Named in 3 of 3 ChatGPT answers
Olive Garden2 of 3Named in 2 of 3 ChatGPT answers- North Italia2 of 3Named in 2 of 3 ChatGPT answers
Bravo Italian Kitchen0 of 3Named in 0 of 3 ChatGPT answers
See every answer about italian restaurant chains
3 answers
Asked ChatGPT
“What's the best Italian restaurant chain in the US?”
Asked ChatGPT
“Which Italian chain in the US has the best pasta?”
Asked ChatGPT
“What are the most popular Italian restaurant chains in the US?”
Searched Google, AI Overview
“italian restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pasta restaurants”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Maggiano's Little Italy or North Italia more popular in search?
This chart shows how often people search Google for Maggiano's Little Italy and North Italia by name. Each line represents a brand's share of searches for all five italian restaurant chains we track, month by month, from searches in United States.
Share of searches by month for North Italia, Maggiano's Little Italy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olive Garden | North Italia | Carrabba's Italian Grill | Maggiano's Little Italy | Bravo Italian Kitchen |
|---|---|---|---|---|---|
| Oct 2025 | 81.3% | 8.9% | 4.9% | 4% | 0.81% |
| Nov 2025 | 80.5% | 8.9% | 4.8% | 4.8% | 0.97% |
| Dec 2025 | 77.1% | 10.4% | 5.7% | 5.7% | 1.1% |
| Jan 2026 | 81.3% | 8.9% | 4.9% | 4% | 0.81% |
| Feb 2026 | 80.5% | 8.9% | 4.8% | 4.8% | 0.97% |
| Mar 2026 | 81.3% | 8.9% | 4.9% | 4% | 0.81% |
| Apr 2026 | 78.8% | 10.6% | 5.8% | 3.9% | 0.95% |
| May 2026 | 74.6% | 12.3% | 6.7% | 5.5% | 0.9% |
| Jun 2026 | 78.9% | 10.6% | 5.8% | 3.9% | 0.78% |
| Jul 2026 | 78.8% | 10.6% | 5.8% | 3.9% | 0.95% |
| Aug 2026 | 78.1% | 10.5% | 5.7% | 4.7% | 0.95% |
| Sep 2026 | 82.8% | 9.1% | 4.1% | 3.3% | 0.67% |
How has the Maggiano's Little Italy and North Italia comparison changed over the last 12 months?
3 findings
- North Italia was ahead of Maggiano's Little Italy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggiano's Little Italy’s share of searches among italian restaurant chains in the United States moved from 4% to 3.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, North Italia’s share of searches among italian restaurant chains in the United States moved from 8.9% to 9.1%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for United States italian restaurant chains in September 2026?
2 changes
In September 2026, North Italia lost share of searches among italian restaurant chains in the United States, from 10.5% to 9.1%.
In September 2026, Maggiano's Little Italy lost share of searches among italian restaurant chains in the United States, from 4.7% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maggiano's Little Italy’s and North Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggiano's Little Italy
1 branded search term
- maggianos
North Italia
1 branded search term
- north italia
Other head-to-heads among italian restaurant chains
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