Brandwave

North Italia vs Olive Garden:Which is more popular?

In September 2026, Olive Garden had more branded searches than North Italia among italian restaurant chains in the United States. Olive Garden had about 5 million branded searches, while North Italia had 550,000. Olive Garden made up 82.8% of all italian restaurant chain searches we track, and North Italia accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about italian restaurant chains, North Italia and Olive Garden each appeared in two of the three answers. North Italia was mentioned before Olive Garden in two out of three answers.

Among italian restaurant chains in the United States in September 2026

Who do people search for more?

Olive Garden, about 9 searches for every 1 for North Italia

Olive Garden 5M searchesNorth Italia 550K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

North Italia in 2 of 3Olive Garden in 2 of 3

Who does AI recommend more?

North Italia, named ahead of Olive Garden in 2 of 3 answers

North Italia first in 2Olive Garden first in 1

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Top italian restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, North Italia and Olive Garden were each mentioned in two out of three: in two of the three ChatGPT answers. North Italia was listed before Olive Garden in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maggiano's Little Italy1st
  2. Carrabba's Italian Grill2nd
  3. Olive Garden3rd
  4. North Italia4th
  5. Bravo Italian Kitchen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about italian restaurant chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is North Italia or Olive Garden more popular in search?

This chart shows how often people search Google for North Italia and Olive Garden by name. Each line represents a brand's share of searches for all five italian restaurant chains we track, month by month, from searches in United States.

North Italia and Olive Garden among italian restaurant chains in the United States, by month

Share of searches by month for Olive Garden, North Italia. The figures are in the table below the chart.

View monthly share of searches table
MonthOlive GardenNorth ItaliaCarrabba's Italian GrillMaggiano's Little ItalyBravo Italian Kitchen
Oct 202581.3%8.9%4.9%4%0.81%
Nov 202580.5%8.9%4.8%4.8%0.97%
Dec 202577.1%10.4%5.7%5.7%1.1%
Jan 202681.3%8.9%4.9%4%0.81%
Feb 202680.5%8.9%4.8%4.8%0.97%
Mar 202681.3%8.9%4.9%4%0.81%
Apr 202678.8%10.6%5.8%3.9%0.95%
May 202674.6%12.3%6.7%5.5%0.9%
Jun 202678.9%10.6%5.8%3.9%0.78%
Jul 202678.8%10.6%5.8%3.9%0.95%
Aug 202678.1%10.5%5.7%4.7%0.95%
Sep 202682.8%9.1%4.1%3.3%0.67%

How has the North Italia and Olive Garden comparison changed over the last 12 months?

3 findings

How did search popularity change for United States italian restaurant chains in September 2026?

2 changes

  1. In September 2026, Olive Garden gained share of searches among italian restaurant chains in the United States, from 78.1% to 82.8%.

  2. In September 2026, North Italia lost share of searches among italian restaurant chains in the United States, from 10.5% to 9.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using North Italia’s and Olive Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

North Italia

1 branded search term

  • north italia

Olive Garden

1 branded search term

  • olive garden

How the Brand Demand Index is measured

Other head-to-heads among italian restaurant chains

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