Brandwave

How popular isNorth Italia?

In September 2026, people searched for North Italia by name about 550,000 times in the United States, about the same as the previous year. These searches made up 9.1% of all United States italian restaurant chain searches, placing North Italia second out of five chains. When we asked both ChatGPT and Google AI Overviews about italian restaurant chains, North Italia appeared in two of the three answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

North Italia is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Olive GardenShare of searches 82.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. North ItaliaShare of searches 9.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Carrabba's Italian GrillShare of searches 4.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Maggiano's Little ItalyShare of searches 3.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Bravo Italian KitchenShare of searches 0.67%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top italian restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, North Italia was mentioned in two out of three: in two of the three ChatGPT answers. North Italia is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maggiano's Little Italy1st
  2. Carrabba's Italian Grill2nd
  3. Olive Garden3rd
  4. North Italia4th
  5. Bravo Italian Kitchen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about italian restaurant chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which italian restaurant chains compete with North Italia?

North Italia against italian restaurant chains in the United States, by month

Share of searches by month for Olive Garden, North Italia, Carrabba's Italian Grill, Maggiano's Little Italy. The figures are in the table below the chart.

View monthly share of searches table
MonthOlive GardenNorth ItaliaCarrabba's Italian GrillMaggiano's Little ItalyBravo Italian Kitchen
Oct 202581.3%8.9%4.9%4%0.81%
Nov 202580.5%8.9%4.8%4.8%0.97%
Dec 202577.1%10.4%5.7%5.7%1.1%
Jan 202681.3%8.9%4.9%4%0.81%
Feb 202680.5%8.9%4.8%4.8%0.97%
Mar 202681.3%8.9%4.9%4%0.81%
Apr 202678.8%10.6%5.8%3.9%0.95%
May 202674.6%12.3%6.7%5.5%0.9%
Jun 202678.9%10.6%5.8%3.9%0.78%
Jul 202678.8%10.6%5.8%3.9%0.95%
Aug 202678.1%10.5%5.7%4.7%0.95%
Sep 202682.8%9.1%4.1%3.3%0.67%

  1. 1.Olive Garden

    82.8%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.7 points.

  2. 2.North Italia

    9.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Carrabba's Italian Grill

    4.1%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  4. 4.Maggiano's Little Italy

    3.3%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  5. 5.Bravo Italian Kitchen

    0.67%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between North Italia and its closest rivals

Every comparison with North Italia

4 comparisons

How has branded search demand for North Italia changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for North Italia in the United States held steady at 550K.
  • Across the 12 months ending September 2026, North Italia’s share of searches among italian restaurant chains in the United States peaked at 12.3% in May 2026 and was lowest at 8.9% in November 2025.

How did search popularity change for United States italian restaurant chains in September 2026?

5 changes

  1. In September 2026, Olive Garden gained share of searches among italian restaurant chains in the United States, from 78.1% to 82.8%.

  2. In September 2026, Carrabba's Italian Grill lost share of searches among italian restaurant chains in the United States, from 5.7% to 4.1%.

  3. In September 2026, North Italia lost share of searches among italian restaurant chains in the United States, from 10.5% to 9.1%.

  4. In September 2026, Maggiano's Little Italy lost share of searches among italian restaurant chains in the United States, from 4.7% to 3.3%.

  5. Estimated monthly branded searches for Bravo Italian Kitchen in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are North Italia’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using North Italia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • north italia

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