Brandwave

loanDepot vs Veterans United:Which is more popular?

In September 2026, loanDepot had more branded searches than Veterans United among mortgage lenders in the United States. loanDepot had about 110,000 branded searches, while Veterans United had 50,400. loanDepot made up 4.9% of all mortgage lender searches we track, and Veterans United accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, loanDepot appeared in three of the five answers and Veterans United in two. loanDepot was mentioned before Veterans United in every answer that named either.

Among mortgage lenders in the United States in September 2026

Who do people search for more?

loanDepot, about 2 searches for every 1 for Veterans United

loanDepot 110K searchesVeterans United 50.4K searches

Who does AI mention more?

loanDepot, mentioned in 3 of 5 answers, Veterans United in 2

loanDepot in 3 of 5Veterans United in 2 of 5

Who does AI recommend more?

loanDepot, named ahead of Veterans United in 3 of 3 answers

loanDepot first in 3Veterans United never first

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Top mortgage lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, loanDepot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Veterans United was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. loanDepot was listed before Veterans United in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Mortgage1st
  2. Chase2nd
  3. Bank of America3rd
  4. Truist4th
  5. loanDepot5th
  6. Veterans United6th
  7. Navy Federal Credit Union7th
  8. Rate8th
  9. SoFi9th
  10. Pennymac–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about mortgage lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is loanDepot or Veterans United more popular in search?

This chart shows how often people search Google for loanDepot and Veterans United by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.

loanDepot and Veterans United among mortgage lenders in the United States, by month

Share of searches by month for loanDepot, Veterans United. The figures are in the table below the chart.

View monthly share of searches table
MonthRocket MortgagePennymacMr. CooperloanDepotBank of AmericaChaseUWMVeterans UnitedRateTruistNavy Federal Credit UnionBetterSoFi
Oct 202529%19.4%29%4.7%3.2%4.7%3.9%2.7%1.2%0.78%0.64%0.64%0.12%
Nov 202527.7%22.6%27.7%4.6%3%3.7%4.6%3%1.1%0.91%0.5%0.5%0.15%
Dec 202530.1%20.1%30.1%4%3.3%2.7%4%2.8%1%0.81%0.54%0.44%0.13%
Jan 202627.3%22.4%33.2%3.7%2%2.5%3.7%2.5%0.96%0.74%0.49%0.49%0.15%
Feb 202634.7%19.1%28.5%3.8%2.1%2.6%3.8%2.6%0.96%0.77%0.51%0.42%0.12%
Mar 202647.4%17.4%17.4%4.3%2.3%2.3%3.5%2.4%1.1%0.7%0.57%0.47%0.14%
Apr 202645.4%20.4%13.7%4.1%3.4%3.4%4.1%2.7%1%0.83%0.45%0.45%0.16%
May 202650.1%18.5%10.1%4.5%4.5%3.7%3%2.5%1.1%0.74%0.5%0.5%0.15%
Jun 202650.8%18.7%8.4%4.6%4.6%3.8%3.8%2.7%0.98%0.75%0.41%0.41%0.15%
Jul 202654.7%16.5%7.4%4.9%4.1%3.3%3.3%2.7%1.1%0.81%0.44%0.44%0.36%
Aug 202651.9%19.1%5.7%4.7%4.7%3.8%4.7%2.5%1%0.77%0.42%0.51%0.15%
Sep 202654.1%19.9%6%4.9%4%3.3%2.7%2.2%1%0.8%0.54%0.36%0.19%

How has the loanDepot and Veterans United comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mortgage lenders in September 2026?

2 changes

  1. In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.

  2. Estimated monthly branded searches for Veterans United in the United States fell 18.2% over 12 measured months, from 61.6K to 50.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using loanDepot’s and Veterans United’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

loanDepot

1 branded search term

  • loandepot

Veterans United

2 branded search terms

  • veterans united
  • veterans united home loans

How the Brand Demand Index is measured

Other head-to-heads among mortgage lenders

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