loanDepot vs UWM:Which is more popular?
In September 2026, loanDepot had more branded searches than UWM among mortgage lenders in the United States. loanDepot had about 110,000 branded searches, while UWM had 60,500. loanDepot made up 4.9% of all mortgage lender searches we track, and UWM accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, loanDepot appeared in three of the five answers and UWM in none.
Who do people search for more?
loanDepot, about 82% more searches than UWM
Who does AI mention more?
loanDepot, mentioned in 3 of 5 answers, UWM in 0
Who does AI recommend more?
loanDepot, the only one of the two named
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Top mortgage lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, loanDepot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. UWM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UWM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage lenders
5 answers
Asked ChatGPT
“Which mortgage lender should I use in the US?”
Asked ChatGPT
“What are the best mortgage lenders in the US?”
Asked ChatGPT
“What's the best mortgage lender in the US for a first-time home buyer?”
Searched Google, AI Overview
“mortgage lenders”
Searched Google, AI Overview
“best mortgage lenders”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is loanDepot or UWM more popular in search?
This chart shows how often people search Google for loanDepot and UWM by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.
Share of searches by month for loanDepot, UWM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rocket Mortgage | Pennymac | Mr. Cooper | loanDepot | Bank of America | Chase | UWM | Veterans United | Rate | Truist | Navy Federal Credit Union | Better | SoFi |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 19.4% | 29% | 4.7% | 3.2% | 4.7% | 3.9% | 2.7% | 1.2% | 0.78% | 0.64% | 0.64% | 0.12% |
| Nov 2025 | 27.7% | 22.6% | 27.7% | 4.6% | 3% | 3.7% | 4.6% | 3% | 1.1% | 0.91% | 0.5% | 0.5% | 0.15% |
| Dec 2025 | 30.1% | 20.1% | 30.1% | 4% | 3.3% | 2.7% | 4% | 2.8% | 1% | 0.81% | 0.54% | 0.44% | 0.13% |
| Jan 2026 | 27.3% | 22.4% | 33.2% | 3.7% | 2% | 2.5% | 3.7% | 2.5% | 0.96% | 0.74% | 0.49% | 0.49% | 0.15% |
| Feb 2026 | 34.7% | 19.1% | 28.5% | 3.8% | 2.1% | 2.6% | 3.8% | 2.6% | 0.96% | 0.77% | 0.51% | 0.42% | 0.12% |
| Mar 2026 | 47.4% | 17.4% | 17.4% | 4.3% | 2.3% | 2.3% | 3.5% | 2.4% | 1.1% | 0.7% | 0.57% | 0.47% | 0.14% |
| Apr 2026 | 45.4% | 20.4% | 13.7% | 4.1% | 3.4% | 3.4% | 4.1% | 2.7% | 1% | 0.83% | 0.45% | 0.45% | 0.16% |
| May 2026 | 50.1% | 18.5% | 10.1% | 4.5% | 4.5% | 3.7% | 3% | 2.5% | 1.1% | 0.74% | 0.5% | 0.5% | 0.15% |
| Jun 2026 | 50.8% | 18.7% | 8.4% | 4.6% | 4.6% | 3.8% | 3.8% | 2.7% | 0.98% | 0.75% | 0.41% | 0.41% | 0.15% |
| Jul 2026 | 54.7% | 16.5% | 7.4% | 4.9% | 4.1% | 3.3% | 3.3% | 2.7% | 1.1% | 0.81% | 0.44% | 0.44% | 0.36% |
| Aug 2026 | 51.9% | 19.1% | 5.7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 1% | 0.77% | 0.42% | 0.51% | 0.15% |
| Sep 2026 | 54.1% | 19.9% | 6% | 4.9% | 4% | 3.3% | 2.7% | 2.2% | 1% | 0.8% | 0.54% | 0.36% | 0.19% |
How has the loanDepot and UWM comparison changed over the last 12 months?
3 findings
- loanDepot was ahead of UWM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, loanDepot’s share of searches among mortgage lenders in the United States moved from 4.7% to 4.9%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, UWM’s share of searches among mortgage lenders in the United States moved from 3.9% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United States mortgage lenders in September 2026?
2 changes
In September 2026, UWM lost share of searches among mortgage lenders in the United States, from 4.7% to 2.7%.
In September 2026, loanDepot rose from 5th to 4th among mortgage lenders in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using loanDepot’s and UWM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mortgage lenders
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