Brandwave

LensCrafters vs Pearle Vision:Which is more popular?

In September 2026, LensCrafters had more branded searches than Pearle Vision among optical retail chains in the United States. LensCrafters had about 1 million branded searches, while Pearle Vision had 246,000. LensCrafters made up 26.8% of all optical retail chain searches we track, and Pearle Vision accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about optical retail chains, LensCrafters appeared in two of the three answers and Pearle Vision in one. LensCrafters was mentioned before Pearle Vision in every answer that named either.

Among optical retail chains in the United States in September 2026

Who do people search for more?

LensCrafters, about 4 searches for every 1 for Pearle Vision

LensCrafters 1M searchesPearle Vision 246K searches

Who does AI mention more?

LensCrafters, mentioned in 2 of 3 answers, Pearle Vision in 1

LensCrafters in 2 of 3Pearle Vision in 1 of 3

Who does AI recommend more?

LensCrafters, named ahead of Pearle Vision in 2 of 2 answers

LensCrafters first in 2Pearle Vision never first

Follow LensCrafters vs Pearle Vision and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top optical retail chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, LensCrafters was mentioned in two out of three: in two of the three ChatGPT answers. Pearle Vision was mentioned in one out of three: in one of the three ChatGPT answers. LensCrafters was listed before Pearle Vision in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Costco1st
  2. America's Best Contacts & Eyeglasses2nd
  3. Warby Parker3rd
  4. LensCrafters4th
  5. Walmart5th
  6. Pearle Vision6th
  7. Visionworks–
  8. Eyemart Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about optical retail chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LensCrafters or Pearle Vision more popular in search?

This chart shows how often people search Google for LensCrafters and Pearle Vision by name. Each line represents a brand's share of searches for all eight optical retail chains we track, month by month, from searches in United States.

LensCrafters and Pearle Vision among optical retail chains in the United States, by month

Share of searches by month for LensCrafters, Pearle Vision. The figures are in the table below the chart.

View monthly share of searches table
MonthLensCraftersAmerica's Best Contacts & EyeglassesWarby ParkerVisionworksEyemart ExpressPearle VisionWalmartCostco
Oct 202524.9%24.6%16.7%13.7%5%7.5%5%2.7%
Nov 202529%22.7%16%13.1%4.8%7.1%4.8%2.6%
Dec 202527.6%22.4%18.6%12.4%4.5%6.8%4.5%3.1%
Jan 202625.6%24.5%17.3%14.1%5.2%6.3%4.2%2.8%
Feb 202624.9%24.6%16.7%13.7%5%7.5%5%2.7%
Mar 202626%24.9%17.6%11.7%5.2%6.4%5.2%2.9%
Apr 202624.9%23.8%16.7%13.7%5%7.5%5%3.4%
May 202626.2%24.5%17.6%11.8%5.3%6.4%5.3%2.9%
Jun 202627.3%21.4%18.4%12.3%5.5%6.7%5.5%3%
Jul 202625.7%24%17.3%11.6%6.3%6.3%5.2%3.5%
Aug 202624.3%23.3%16.4%13.4%6%7.3%6%3.3%
Sep 202626.8%21.6%18%12.1%6.6%6.6%5.4%2.9%

How has the LensCrafters and Pearle Vision comparison changed over the last 12 months?

3 findings

How did search popularity change for United States optical retail chains in September 2026?

3 changes

  1. In September 2026, Eyemart Express overtook Pearle Vision to rank 5th among optical retail chains in the United States, with 6.6% of the searches.

  2. In September 2026, LensCrafters gained share of searches among optical retail chains in the United States, from 24.3% to 26.8%.

  3. In September 2026, Pearle Vision lost share of searches among optical retail chains in the United States, from 7.3% to 6.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LensCrafters’ and Pearle Vision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LensCrafters

1 branded search term

  • lenscrafters

Pearle Vision

1 branded search term

  • pearle vision

How the Brand Demand Index is measured

Other head-to-heads among optical retail chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free