Brandwave

LegalZoom vs Tailor Brands:Which is more popular?

In September 2026, LegalZoom had more branded searches than Tailor Brands among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while Tailor Brands had 2,900. LegalZoom made up 19% of all LLC formation service searches we track, and Tailor Brands accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about LLC formation services, LegalZoom appeared in three of the five answers and Tailor Brands in one. LegalZoom was mentioned before Tailor Brands in every answer that named either.

Among LLC formation services in the United States in September 2026

Who do people search for more?

LegalZoom, about 17 searches for every 1 for Tailor Brands

LegalZoom 49.5K searchesTailor Brands 2.9K searches

Who does AI mention more?

LegalZoom, mentioned in 3 of 5 answers, Tailor Brands in 1

LegalZoom in 3 of 5Tailor Brands in 1 of 5

Who does AI recommend more?

LegalZoom, named ahead of Tailor Brands in 3 of 3 answers

LegalZoom first in 3Tailor Brands never first

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Top LLC formation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LegalZoom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tailor Brands was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LegalZoom was listed before Tailor Brands in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Northwest Registered Agent1st
  2. ZenBusiness2nd
  3. Bizee3rd
  4. LegalZoom4th
  5. Inc Authority5th
  6. Tailor Brands6th
  7. doola–
  8. Stripe–
  9. Swyft Filings–
  10. MyCompanyWorks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LLC formation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is LegalZoom or Tailor Brands more popular in search?

This chart shows how often people search Google for LegalZoom and Tailor Brands by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.

LegalZoom and Tailor Brands among LLC formation services in the United States, by month

Share of searches by month for LegalZoom, Tailor Brands. The figures are in the table below the chart.

View monthly share of searches table
MonthNorthwest Registered AgentZenBusinessLegalZoomBizeedoolaInc AuthorityStripeSwyft FilingsTailor BrandsMyCompanyWorks
Oct 202521.2%26.8%21.2%17.9%2.3%3.5%3.5%2.3%1%0.21%
Nov 202522.4%25.1%22.4%17.8%1.6%3.7%3.7%2%1.1%0.22%
Dec 202521.5%27.2%21.5%18.2%1.6%3.5%3.5%1.9%1%0.21%
Jan 202625%25.9%20.5%17.3%1.8%3.3%3.3%1.8%0.8%0.2%
Feb 202626.2%23.9%21.4%16%2.3%3.5%3.5%1.9%1%0.17%
Mar 202625.8%23.7%21.2%18.5%1.5%2.8%3.5%1.9%0.85%0.14%
Apr 202624.5%25.3%20%18.3%1.8%3.3%4%1.8%0.97%0.16%
May 202628.1%23.8%18.8%17.2%1.7%3.1%4.6%1.7%0.9%0.15%
Jun 202630.5%22.8%20.4%14.5%1.5%3.3%4.1%1.8%0.98%0.16%
Jul 202630.8%21.3%20.6%15.4%1.8%3.4%4.1%1.5%0.99%0.13%
Aug 202630.3%21%20.3%17.6%1.5%3.3%3.3%1.5%0.97%0.16%
Sep 202628.4%21.2%19%17.3%3.8%3.8%3.8%1.4%1.1%0.18%

How has the LegalZoom and Tailor Brands comparison changed over the last 12 months?

3 findings

How did search popularity change for United States LLC formation services in September 2026?

1 change

  1. In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LegalZoom’s and Tailor Brands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LegalZoom

1 branded search term

  • legalzoom

Tailor Brands

1 branded search term

  • tailor brands llc

How the Brand Demand Index is measured

Other head-to-heads among LLC formation services

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