Brandwave

Kalorik vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than Kalorik among air fryer brands in the United States. Philips had about 5,400 branded searches, while Kalorik had 4,400. Philips made up 1.1% of all air fryer brand searches we track, and Kalorik accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Philips appeared in one of the five answers and Kalorik in none.

Among air fryer brands in the United States in September 2026

Who do people search for more?

Philips, about 23% more searches than Kalorik

Philips 5.4K searchesKalorik 4.4K searches

Who does AI mention more?

Philips, mentioned in 1 of 5 answers, Kalorik in 0

Philips in 1 of 5Kalorik in 0 of 5

Follow Kalorik vs Philips and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kalorik did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Instant2nd
  3. COSORI3rd
  4. Breville4th
  5. Beautiful4th
  6. Philips4th
  7. Gourmia–
  8. Cuisinart–
  9. PowerXL–
  10. +3 more
  11. Kalorik–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kalorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about air fryer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Kalorik or Philips more popular in search?

This chart shows how often people search Google for Kalorik and Philips by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.

Kalorik and Philips among air fryer brands in the United States, by month

Share of searches by month for Philips, Kalorik. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaGourmiaCOSORICuisinartPowerXLChefmanInstantBellaBrevilleBeautifulPhilipsDashKalorikTyphur
Oct 202542.1%15.5%8.5%5.7%6.9%4.7%4%3.1%3.1%1.7%1.7%1.1%1.1%0.75%
Nov 202549%14.6%6.6%5.4%5.4%3.6%3.1%3%3.6%1.3%1.3%0.88%1.1%1.1%
Dec 202548%14.3%7.9%5.3%5.3%4.3%3.1%3.5%2.9%1.6%1.3%0.86%0.86%0.86%
Jan 202653.5%10.8%8.8%3.9%4.8%3.9%3.4%3.2%2.6%1.4%1.2%0.96%0.78%0.64%
Feb 202650.8%12.5%8.4%4.6%5.6%4.6%3.2%2.5%2.5%1.4%1.4%0.91%0.91%0.74%
Mar 202648.1%11.8%11.8%5.3%5.3%4.3%3.1%2.4%2.4%1.3%1.3%0.86%1.1%1.1%
Apr 202658.7%9.7%6.5%4.3%5.3%3.5%2.5%2.4%2.4%1.3%1.1%0.86%0.86%0.7%
May 202650.2%12.4%8.3%5.5%5.5%4.5%3.2%2.5%2.5%1.3%1.3%0.9%0.9%0.9%
Jun 202654.9%11%7.4%4.9%4.9%4.1%3.5%2.2%2.2%1.2%0.99%0.8%0.8%0.99%
Jul 202648.7%12%9.8%5.4%6.5%4.4%3.1%2.9%2%1.6%1.1%0.87%0.87%0.87%
Aug 202646.8%11.5%11.5%5.2%6.3%4.2%3%3.4%2.3%1.9%1.3%0.84%0.84%0.84%
Sep 202648.9%12%9.8%5.4%5.4%4.4%3.1%2.9%2.4%2%1.1%0.88%0.88%0.72%

How has the Kalorik and Philips comparison changed over the last 12 months?

3 findings
  • Philips was ahead of Kalorik in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kalorik’s share of searches among air fryer brands in the United States moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United States moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for United States air fryer brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Philips in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Kalorik in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kalorik’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kalorik

1 branded search term

  • kalorik air fryer

Philips

1 branded search term

  • philips air fryer

How the Brand Demand Index is measured

Other head-to-heads among air fryer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.