Justin’s vs Skippy:Which is more popular?
In September 2026, Skippy had more branded searches than Justin’s among peanut butter brands in the United States. Skippy had about 18,100 branded searches, while Justin’s had 8,100. Skippy made up 24.1% of all peanut butter brand searches we track, and Justin’s accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about peanut butter brands, Skippy appeared in one of the five answers and Justin’s in none.
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Top peanut butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skippy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Justin’s did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crazy Richard's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teddie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skippy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peter Pan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justin’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about peanut butter brands
5 answers
Asked ChatGPT
“What's the best peanut butter to buy?”
Asked ChatGPT
“Which peanut butter is the healthiest?”
Asked ChatGPT
“What's the best natural peanut butter?”
Searched Google, AI Overview
“peanut butter”
Searched Google, AI Overview
“best peanut butter”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Justin’s or Skippy more popular in search?
This chart shows how often people search Google for Justin’s and Skippy by name. Each line represents a brand's share of searches for all six peanut butter brands we track, month by month, from searches in United States.
Share of searches by month for Skippy, Justin’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skippy | Jif | Peter Pan | Teddie | Crazy Richard's | Justin’s |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Nov 2025 | 22.1% | 18.1% | 18.1% | 14.8% | 14.8% | 12.1% |
| Dec 2025 | 21.9% | 17.9% | 17.9% | 14.6% | 17.9% | 9.8% |
| Jan 2026 | 15.8% | 12.9% | 15.8% | 15.8% | 29% | 10.6% |
| Feb 2026 | 21.7% | 14.5% | 14.5% | 17.8% | 21.7% | 9.7% |
| Mar 2026 | 19.3% | 15.8% | 15.8% | 19.3% | 19.3% | 10.6% |
| Apr 2026 | 22.6% | 15.1% | 15.1% | 18.5% | 18.5% | 10.1% |
| May 2026 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Jun 2026 | 20.6% | 13.8% | 20.6% | 16.9% | 16.9% | 11.3% |
| Jul 2026 | 24.1% | 13.2% | 16.1% | 16.1% | 19.7% | 10.8% |
| Aug 2026 | 22.6% | 18.5% | 15.1% | 18.5% | 15.1% | 10.1% |
| Sep 2026 | 24.1% | 19.7% | 16.1% | 16.1% | 13.2% | 10.8% |
How has the Justin’s and Skippy comparison changed over the last 12 months?
3 findings
- Skippy was ahead of Justin’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States moved from 11.4% to 10.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States moved from 20.8% to 24.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States peanut butter brands in September 2026?
2 changes
In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%.
In September 2026, Justin’s gained share of searches among peanut butter brands in the United States, from 10.1% to 10.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Justin’s’ and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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