Peanut butter brands in the United States:Which are most popular?

Name: Peanut butter brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Skippy was the most searched peanut butter brand in the United States, accounting for 24.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Crazy Richard's was mentioned most often, in four of the five answers. Crazy Richard's was recommended most often, coming first in two out of three responses that gave a list.

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Top peanut butter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crazy Richard's was mentioned most often, in four of the five answers. Crazy Richard's was recommended most often, coming first in two out of three answers that gave a list. Jif was second, and Teddie was third. Peter Pan, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Crazy Richard's	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Jif	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Teddie	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Skippy	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Peter Pan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Justin’s	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Crazy Richard's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teddie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skippy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peter Pan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justin’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about peanut butter brands

5 answers

Asked ChatGPT
“What's the best peanut butter to buy?”
1. 1Crazy Richard's
2. 2Jif
Asked ChatGPT
“Which peanut butter is the healthiest?”
1. 1Crazy Richard's
Asked ChatGPT
“What's the best natural peanut butter?”
1. 1Crazy Richard's
2. 2Teddie
Searched Google, AI Overview
“peanut butter”
Searched Google, AI Overview
“best peanut butter”
1. 1Jif
2. 2Skippy
3. 3Teddie
4. 4Crazy Richard's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which peanut butter brands do people search for most?

This chart shows how often people search Google for each peanut butter brand by name. Each line represents a brand's share of searches for all six peanut butter brands we track, month by month, from searches in United States.

Share of searches among peanut butter brands in the United States, by month

Month	Skippy	Jif	Peter Pan	Teddie	Crazy Richard's	Justin’s
Oct 2025	20.8%	17%	17%	17%	17%	11.4%
Nov 2025	22.1%	18.1%	18.1%	14.8%	14.8%	12.1%
Dec 2025	21.9%	17.9%	17.9%	14.6%	17.9%	9.8%
Jan 2026	15.8%	12.9%	15.8%	15.8%	29%	10.6%
Feb 2026	21.7%	14.5%	14.5%	17.8%	21.7%	9.7%
Mar 2026	19.3%	15.8%	15.8%	19.3%	19.3%	10.6%
Apr 2026	22.6%	15.1%	15.1%	18.5%	18.5%	10.1%
May 2026	20.8%	17%	17%	17%	17%	11.4%
Jun 2026	20.6%	13.8%	20.6%	16.9%	16.9%	11.3%
Jul 2026	24.1%	13.2%	16.1%	16.1%	19.7%	10.8%
Aug 2026	22.6%	18.5%	15.1%	18.5%	15.1%	10.1%
Sep 2026	24.1%	19.7%	16.1%	16.1%	13.2%	10.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Skippy	24.1%	18.1K	0%	+1.5 points
2, held 2nd	Jif	19.7%	14.8K	0%	+1.2 points
3, moved from 5th to 3rd	Peter Pan Post Holdings	16.1%	12.1K	0%	+1 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Teddie	16.1%	12.1K	-18.2%	-2.4 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Crazy Richard's	13.2%	9.9K	-18.2%	-1.9 pointsmoved from 4th to 5th
6, held 6th	Justin’s	10.8%	8.1K	0%	+0.7 points

1.Skippy
24.1%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.Jif
19.7%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.Peter Pan
16.1%
Moved from 5th to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +1 points.
4.Teddie
16.1%
Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
5.Crazy Richard's
13.2%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
6.Justin’s
10.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Which brand is most popular in search among peanut butter brands in the United States?

6 brands

In September 2026, Skippy was the most searched among peanut butter brands in the United States, with an estimated 18.1K branded searches, 24.1% of all searches for the six we track. Jif is in 2nd place, 4.4 percentage points behind at 19.7%.

United States peanut butter brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Skippy	20.8% → 24.1%	24.1%Jul 2026	15.8%Jan 2026	1st
Jif	17% → 19.7%	19.7%Sep 2026	12.9%Jan 2026	3rd → 2nd
Peter Pan	17% → 16.1%	20.6%Jun 2026	14.5%Feb 2026	4th → 3rd
Teddie	17% → 16.1%	19.3%Mar 2026	14.6%Dec 2025	5th → 4th
Crazy Richard's	17% → 13.2%	29%Jan 2026	13.2%Sep 2026	2nd → 5th
Justin’s	11.4% → 10.8%	12.1%Nov 2025	9.7%Feb 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States increased from 20.8% to 24.1%.
Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States increased from 17% to 19.7%.
Across the 12 months ending September 2026, Peter Pan’s share of searches among peanut butter brands in the United States decreased from 17% to 16.1%.
Across the 12 months ending September 2026, Teddie’s share of searches among peanut butter brands in the United States decreased from 17% to 16.1%.
Across the 12 months ending September 2026, Crazy Richard's’ share of searches among peanut butter brands in the United States decreased from 17% to 13.2%.
Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States decreased from 11.4% to 10.8%.
Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States peaked at 24.1% in July 2026 and was lowest at 15.8% in January 2026.
Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States peaked at 19.7% in September 2026 and was lowest at 12.9% in January 2026.
Across the 12 months ending September 2026, Peter Pan’s share of searches among peanut butter brands in the United States peaked at 20.6% in June 2026 and was lowest at 14.5% in February 2026.
Across the 12 months ending September 2026, Teddie’s share of searches among peanut butter brands in the United States peaked at 19.3% in March 2026 and was lowest at 14.6% in December 2025.
Across the 12 months ending September 2026, Crazy Richard's’ share of searches among peanut butter brands in the United States peaked at 29% in January 2026 and was lowest at 13.2% in September 2026.
Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States peaked at 12.1% in November 2025 and was lowest at 9.7% in February 2026.
Across the 12 months ending September 2026, Jif rose from 3rd to 2nd among peanut butter brands in the United States.
Across the 12 months ending September 2026, Peter Pan rose from 4th to 3rd among peanut butter brands in the United States.
Across the 12 months ending September 2026, Teddie rose from 5th to 4th among peanut butter brands in the United States.
Across the 12 months ending September 2026, Crazy Richard's fell from 2nd to 5th among peanut butter brands in the United States.

How did search popularity change for United States peanut butter brands in September 2026?

6 changes

In September 2026, Peter Pan overtook Teddie and Crazy Richard's to rank 3rd among peanut butter brands in the United States, with 16.1% of the searches.
In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%.
In September 2026, Jif gained share of searches among peanut butter brands in the United States, from 18.5% to 19.7%.
In September 2026, Justin’s gained share of searches among peanut butter brands in the United States, from 10.1% to 10.8%.
In September 2026, Teddie lost share of searches among peanut butter brands in the United States, from 18.5% to 16.1%.
In September 2026, Crazy Richard's lost share of searches among peanut butter brands in the United States, from 15.1% to 13.2%.

How are branded searches counted for peanut butter brands?

6 search terms

Each brand's share of searches among peanut butter brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.