Crazy Richard's vs Skippy:Which is more popular?
In September 2026, Skippy had more branded searches than Crazy Richard's among peanut butter brands in the United States. Skippy had about 18,100 branded searches, while Crazy Richard's had 9,900. Skippy made up 24.1% of all peanut butter brand searches we track, and Crazy Richard's accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about peanut butter brands, Crazy Richard's appeared in four of the five answers and Skippy in one. Crazy Richard's was mentioned before Skippy in two out of three answers.
Who do people search for more?
Skippy, about 83% more searches than Crazy Richard's
Who does AI mention more?
Crazy Richard's, mentioned in 4 of 5 answers, Skippy in 1
Who does AI recommend more?
Crazy Richard's, named ahead of Skippy in 2 of 3 answers
Follow Crazy Richard's vs Skippy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top peanut butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crazy Richard's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skippy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Crazy Richard's was listed before Skippy in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crazy Richard's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teddie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Skippy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peter Pan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justin’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about peanut butter brands
5 answers
Asked ChatGPT
“What's the best peanut butter to buy?”
Asked ChatGPT
“Which peanut butter is the healthiest?”
Asked ChatGPT
“What's the best natural peanut butter?”
Searched Google, AI Overview
“peanut butter”
Searched Google, AI Overview
“best peanut butter”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Crazy Richard's or Skippy more popular in search?
This chart shows how often people search Google for Crazy Richard's and Skippy by name. Each line represents a brand's share of searches for all six peanut butter brands we track, month by month, from searches in United States.
Share of searches by month for Skippy, Crazy Richard's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skippy | Jif | Peter Pan | Teddie | Crazy Richard's | Justin’s |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Nov 2025 | 22.1% | 18.1% | 18.1% | 14.8% | 14.8% | 12.1% |
| Dec 2025 | 21.9% | 17.9% | 17.9% | 14.6% | 17.9% | 9.8% |
| Jan 2026 | 15.8% | 12.9% | 15.8% | 15.8% | 29% | 10.6% |
| Feb 2026 | 21.7% | 14.5% | 14.5% | 17.8% | 21.7% | 9.7% |
| Mar 2026 | 19.3% | 15.8% | 15.8% | 19.3% | 19.3% | 10.6% |
| Apr 2026 | 22.6% | 15.1% | 15.1% | 18.5% | 18.5% | 10.1% |
| May 2026 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Jun 2026 | 20.6% | 13.8% | 20.6% | 16.9% | 16.9% | 11.3% |
| Jul 2026 | 24.1% | 13.2% | 16.1% | 16.1% | 19.7% | 10.8% |
| Aug 2026 | 22.6% | 18.5% | 15.1% | 18.5% | 15.1% | 10.1% |
| Sep 2026 | 24.1% | 19.7% | 16.1% | 16.1% | 13.2% | 10.8% |
How has the Crazy Richard's and Skippy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Crazy Richard's took it in January 2026, Skippy took it in April 2026.
- Across the 12 months ending September 2026, Crazy Richard's’ share of searches among peanut butter brands in the United States moved from 17% to 13.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Skippy’s share of searches among peanut butter brands in the United States moved from 20.8% to 24.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United States peanut butter brands in September 2026?
3 changes
In September 2026, Peter Pan overtook Teddie and Crazy Richard's to rank 3rd among peanut butter brands in the United States, with 16.1% of the searches.
In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%.
In September 2026, Crazy Richard's lost share of searches among peanut butter brands in the United States, from 15.1% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crazy Richard's’ and Skippy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crazy Richard's
1 branded search term
- crazy richard's
Skippy
1 branded search term
- skippy
Other head-to-heads among peanut butter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.