Jollibee vs KFC:Which is more popular?
In September 2026, KFC had more branded searches than Jollibee among fried chicken chains in the United States. KFC had about 5 million branded searches, while Jollibee had 1.2 million. KFC made up 11.1% of all fried chicken chain searches we track, and Jollibee accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about fried chicken chains, Jollibee and KFC each appeared in two of the three answers. KFC was mentioned before Jollibee in every answer that named either.
Who do people search for more?
KFC, about 4 searches for every 1 for Jollibee
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
KFC, named ahead of Jollibee in 2 of 2 answers
Follow Jollibee vs KFC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fried chicken chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Jollibee and KFC were each mentioned in two out of three: in two of the three ChatGPT answers. KFC was listed before Jollibee in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Popeyes1st
Chick-fil-A2nd
Raising Cane’s3rd- KFC4th
Dave's Hot Chicken5th
Zaxby's6th
Wingstop7th- Jollibee8th
Bojangles9th
Church's Texas Chicken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chick-fil-A3 of 3Named in 3 of 3 ChatGPT answers
- Popeyes3 of 3Named in 3 of 3 ChatGPT answers
- Raising Cane’s3 of 3Named in 3 of 3 ChatGPT answers
- Wingstop2 of 3Named in 2 of 3 ChatGPT answers
- KFC2 of 3Named in 2 of 3 ChatGPT answers
- Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
- Jollibee2 of 3Named in 2 of 3 ChatGPT answers
- Zaxby's2 of 3Named in 2 of 3 ChatGPT answers
- Bojangles1 of 3Named in 1 of 3 ChatGPT answers
- Church's Texas Chicken0 of 3Named in 0 of 3 ChatGPT answers
See every answer about fried chicken chains
3 answers
Asked ChatGPT
“Which fast food chain has the best fried chicken in the US?”
Asked ChatGPT
“What are the best chicken chains in the US?”
Asked ChatGPT
“Where can I get the best chicken tenders from a fast food chain in the US?”
Searched Google, AI Overview
“best fried chicken”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chicken places”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Jollibee or KFC more popular in search?
This chart shows how often people search Google for Jollibee and KFC by name. Each line represents a brand's share of searches for all ten fried chicken chains we track, month by month, from searches in United States.
Share of searches by month for KFC, Jollibee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chick-fil-A | Wingstop | KFC | Dave's Hot Chicken | Popeyes | Bojangles | Raising Cane’s | Jollibee | Zaxby's | Church's Texas Chicken |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 15.6% | 10.4% | 8.5% | 8.5% | 3.8% | 3.1% | 3.1% | 3.1% | 1.4% |
| Nov 2025 | 41.7% | 15.3% | 10.2% | 8.4% | 10.2% | 3.7% | 3.1% | 3.1% | 3.1% | 1.4% |
| Dec 2025 | 41.9% | 15.4% | 10.3% | 8.4% | 8.4% | 3.8% | 3.8% | 3.1% | 3.8% | 1.4% |
| Jan 2026 | 42.4% | 15.5% | 10.4% | 8.5% | 8.5% | 3.8% | 3.8% | 2.5% | 3.1% | 1.4% |
| Feb 2026 | 44.9% | 16.5% | 9% | 7.4% | 7.4% | 3.3% | 4% | 2.7% | 3.3% | 1.5% |
| Mar 2026 | 42.3% | 15.5% | 10.4% | 10.4% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 1.4% |
| Apr 2026 | 43.1% | 15.8% | 10.6% | 8.6% | 7.1% | 3.9% | 3.2% | 3.2% | 3.2% | 1.4% |
| May 2026 | 42.8% | 15.7% | 10.5% | 8.6% | 7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jun 2026 | 43.4% | 15.9% | 10.6% | 8.7% | 7.1% | 3.9% | 3.2% | 2.6% | 3.2% | 1.4% |
| Jul 2026 | 48% | 14.4% | 9.6% | 7.9% | 6.5% | 3.5% | 2.9% | 2.9% | 2.9% | 1.3% |
| Aug 2026 | 48.1% | 14.5% | 9.7% | 7.9% | 6.5% | 3.5% | 3.5% | 2.9% | 2.4% | 1.1% |
| Sep 2026 | 45.4% | 16.6% | 11.1% | 7.5% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 1.2% |
How has the Jollibee and KFC comparison changed over the last 12 months?
3 findings
- KFC was ahead of Jollibee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jollibee’s share of searches among fried chicken chains in the United States moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United States moved from 10.4% to 11.1%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for United States fried chicken chains in September 2026?
2 changes
In September 2026, KFC gained share of searches among fried chicken chains in the United States, from 9.7% to 11.1%.
Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jollibee’s and KFC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fried chicken chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.