How popular isJollibee?
In September 2026, people searched for Jollibee by name about 1.2 million times in the United States, an 18.7% decrease from the previous year. These searches made up 2.7% of all United States fried chicken chain searches, placing Jollibee eighth out of ten chains. When we asked both ChatGPT and Google AI Overviews about fried chicken chains, Jollibee appeared in two of the three answers and was the eighth most recommended of the ten.
Jollibee is the eighth most searched of 10 competitors and the eighth most recommended in AI answers.
Chick-fil-AShare of searches 45.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
WingstopShare of searches 16.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 7th
KFCShare of searches 11.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Dave's Hot ChickenShare of searches 7.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th- JollibeeShare of searches 2.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 8th
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Top fried chicken chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Jollibee was mentioned in two out of three: in two of the three ChatGPT answers. Jollibee is the eighth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Popeyes1st- Chick-fil-A2nd
Raising Cane’s3rd- KFC4th
- Dave's Hot Chicken5th
Zaxby's6th- Wingstop7th
- Jollibee8th
Bojangles9th
Church's Texas Chicken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chick-fil-A3 of 3Named in 3 of 3 ChatGPT answers
- Popeyes3 of 3Named in 3 of 3 ChatGPT answers
- Raising Cane’s3 of 3Named in 3 of 3 ChatGPT answers
- Wingstop2 of 3Named in 2 of 3 ChatGPT answers
- KFC2 of 3Named in 2 of 3 ChatGPT answers
- Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
- Jollibee2 of 3Named in 2 of 3 ChatGPT answers
- Zaxby's2 of 3Named in 2 of 3 ChatGPT answers
- Bojangles1 of 3Named in 1 of 3 ChatGPT answers
- Church's Texas Chicken0 of 3Named in 0 of 3 ChatGPT answers
See every answer about fried chicken chains
3 answers
Asked ChatGPT
“Which fast food chain has the best fried chicken in the US?”
Asked ChatGPT
“What are the best chicken chains in the US?”
Asked ChatGPT
“Where can I get the best chicken tenders from a fast food chain in the US?”
Searched Google, AI Overview
“best fried chicken”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chicken places”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which fried chicken chains compete with Jollibee?
Share of searches by month for Chick-fil-A, Wingstop, KFC, Dave's Hot Chicken, Popeyes, Bojangles, Raising Cane’s, Jollibee, Zaxby's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chick-fil-A | Wingstop | KFC | Dave's Hot Chicken | Popeyes | Bojangles | Raising Cane’s | Jollibee | Zaxby's | Church's Texas Chicken |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 15.6% | 10.4% | 8.5% | 8.5% | 3.8% | 3.1% | 3.1% | 3.1% | 1.4% |
| Nov 2025 | 41.7% | 15.3% | 10.2% | 8.4% | 10.2% | 3.7% | 3.1% | 3.1% | 3.1% | 1.4% |
| Dec 2025 | 41.9% | 15.4% | 10.3% | 8.4% | 8.4% | 3.8% | 3.8% | 3.1% | 3.8% | 1.4% |
| Jan 2026 | 42.4% | 15.5% | 10.4% | 8.5% | 8.5% | 3.8% | 3.8% | 2.5% | 3.1% | 1.4% |
| Feb 2026 | 44.9% | 16.5% | 9% | 7.4% | 7.4% | 3.3% | 4% | 2.7% | 3.3% | 1.5% |
| Mar 2026 | 42.3% | 15.5% | 10.4% | 10.4% | 6.9% | 3.8% | 3.8% | 2.5% | 3.1% | 1.4% |
| Apr 2026 | 43.1% | 15.8% | 10.6% | 8.6% | 7.1% | 3.9% | 3.2% | 3.2% | 3.2% | 1.4% |
| May 2026 | 42.8% | 15.7% | 10.5% | 8.6% | 7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jun 2026 | 43.4% | 15.9% | 10.6% | 8.7% | 7.1% | 3.9% | 3.2% | 2.6% | 3.2% | 1.4% |
| Jul 2026 | 48% | 14.4% | 9.6% | 7.9% | 6.5% | 3.5% | 2.9% | 2.9% | 2.9% | 1.3% |
| Aug 2026 | 48.1% | 14.5% | 9.7% | 7.9% | 6.5% | 3.5% | 3.5% | 2.9% | 2.4% | 1.1% |
| Sep 2026 | 45.4% | 16.6% | 11.1% | 7.5% | 6.1% | 3.3% | 3.3% | 2.7% | 2.7% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 20.4M | -18.1% | -2.7 points | |
| 2, held 2nd | 16.6% | 7.5M | 0% | +2.2 points | |
| 3, held 3rd | 11.1% | 5M | 0% | +1.5 points | |
| 4, held 4th | 7.5% | 3.4M | -18.1% | -0.5 points | |
| 5, held 5th | 6.1% | 2.7M | -18.2% | -0.4 points | |
| 6, held 6th | 3.3% | 1.5M | -18% | -0.2 points | |
| 7, held 7th | 3.3% | 1.5M | -18% | -0.2 points | |
| 8, held 8th | 2.7% | 1.2M | -18.7% | -0.2 points | |
| 9, held 9th | 2.7% | 1.2M | 0% | +0.4 points | |
| 10, held 10th | 1.2% | 550K | 0% | +0.2 points |
45.4%
Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share -2.7 points.
2.
Wingstop16.6%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
KFC11.1%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share +1.5 points.
7.5%
Held 4th. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.5 points.
5.
Popeyes6.1%
Held 5th. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.3%
Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.
3.3%
Held 7th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.
8.Jollibee
2.7%
Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.
9.
Zaxby's2.7%
Held 9th. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
1.2%
Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Jollibee and its closest rivals
Every comparison with Jollibee
9 comparisons
How has branded search demand for Jollibee changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jollibee in the United States fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Jollibee fell from 7th to 8th among fried chicken chains in the United States.
How did search popularity change for United States fried chicken chains in September 2026?
6 changes
In September 2026, Wingstop gained share of searches among fried chicken chains in the United States, from 14.5% to 16.6%.
In September 2026, KFC gained share of searches among fried chicken chains in the United States, from 9.7% to 11.1%.
In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%.
Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
How are Jollibee’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Jollibee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jollibee
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