Jo Malone vs Paddywax:Which is more popular?
In September 2026, Jo Malone had more branded searches than Paddywax among candle brands in the United States. Jo Malone had about 14,800 branded searches, while Paddywax had 6,600. Jo Malone made up 2.5% of all candle brand searches we track, and Paddywax accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone appeared in one of the five answers and Paddywax in none.
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paddywax did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What are the best smelling candles?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“best candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Jo Malone or Paddywax more popular in search?
This chart shows how often people search Google for Jo Malone and Paddywax by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.
Share of searches by month for Jo Malone, Paddywax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Goose Creek | Diptyque | Bath & Body Works | Nest New York | Voluspa | Jo Malone | P.F. Candle Co. | Le Labo | Trudon | Paddywax | Brooklyn Candle Studio | Boy Smells | Capri Blue | Apotheke |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 15.7% | 7.1% | 5.8% | 3.2% | 2.6% | 2.1% | 1.7% | 1.4% | 1.2% | 1.2% | 0.94% | 0.94% | 1.2% | 0.51% |
| Nov 2025 | 52% | 15.6% | 7% | 5.7% | 3.8% | 2.6% | 2.6% | 1.7% | 1.4% | 1.1% | 1.1% | 0.77% | 0.94% | 1.4% | 0.62% |
| Dec 2025 | 48.3% | 14.4% | 7.9% | 7.9% | 5.3% | 1.9% | 3.6% | 1.3% | 1.6% | 1.1% | 0.87% | 0.58% | 1.6% | 1.6% | 0.58% |
| Jan 2026 | 50.1% | 15.1% | 8.2% | 4.5% | 3.7% | 3% | 3% | 1.6% | 2% | 1.3% | 1.6% | 0.9% | 1.1% | 1.3% | 0.73% |
| Feb 2026 | 51% | 15.3% | 8.4% | 4.6% | 3.8% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.7% | 0.91% | 0.91% | 0.91% | 0.75% |
| Mar 2026 | 45.4% | 16.7% | 9.1% | 5% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 0.99% | 1.2% | 0.99% | 0.81% |
| Apr 2026 | 46.2% | 17% | 9.3% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% | 2.3% | 1.5% | 1.5% | 1.2% | 3.4% | 0.83% | 0.67% |
| May 2026 | 45% | 16.6% | 9.1% | 5% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% | 1.5% | 0.98% | 1.5% | 1.2% | 0.65% |
| Jun 2026 | 46.3% | 13.9% | 13.9% | 4.2% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% | 1.2% | 0.83% | 0.83% | 1.9% | 0.55% |
| Jul 2026 | 43.6% | 16.1% | 16.1% | 3.9% | 2.1% | 2.6% | 2.6% | 2.1% | 1.8% | 1.8% | 1.4% | 0.96% | 0.96% | 1.8% | 0.63% |
| Aug 2026 | 50.3% | 15.1% | 12.4% | 4.5% | 2.5% | 2.5% | 2.5% | 1.7% | 1.7% | 1.7% | 1.1% | 0.73% | 0.6% | 1.1% | 0.6% |
| Sep 2026 | 51.2% | 15.4% | 8.4% | 5.6% | 3.1% | 3.1% | 2.5% | 2.1% | 1.7% | 1.4% | 1.1% | 0.92% | 0.75% | 0.75% | 0.61% |
Jo Malone sells other things too, so only its searches that name this product count here, like “jo malone candle”.
How has the Jo Malone and Paddywax comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Paddywax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United States moved from 2.1% to 2.5%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United States candle brands in September 2026?
3 changes
In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches.
In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.
In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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