Jif vs Justin’s:Which is more popular?
In September 2026, Jif had more branded searches than Justin’s among peanut butter brands in the United States. Jif had about 14,800 branded searches, while Justin’s had 8,100. Jif made up 19.7% of all peanut butter brand searches we track, and Justin’s accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about peanut butter brands, Jif appeared in two of the five answers and Justin’s in none.
Follow Jif vs Justin’s and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top peanut butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jif was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Justin’s did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crazy Richard's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jif2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teddie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skippy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peter Pan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justin’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about peanut butter brands
5 answers
Asked ChatGPT
“What's the best peanut butter to buy?”
Asked ChatGPT
“Which peanut butter is the healthiest?”
Asked ChatGPT
“What's the best natural peanut butter?”
Searched Google, AI Overview
“peanut butter”
Searched Google, AI Overview
“best peanut butter”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Jif or Justin’s more popular in search?
This chart shows how often people search Google for Jif and Justin’s by name. Each line represents a brand's share of searches for all six peanut butter brands we track, month by month, from searches in United States.
Share of searches by month for Jif, Justin’s. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skippy | Jif | Peter Pan | Teddie | Crazy Richard's | Justin’s |
|---|---|---|---|---|---|---|
| Oct 2025 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Nov 2025 | 22.1% | 18.1% | 18.1% | 14.8% | 14.8% | 12.1% |
| Dec 2025 | 21.9% | 17.9% | 17.9% | 14.6% | 17.9% | 9.8% |
| Jan 2026 | 15.8% | 12.9% | 15.8% | 15.8% | 29% | 10.6% |
| Feb 2026 | 21.7% | 14.5% | 14.5% | 17.8% | 21.7% | 9.7% |
| Mar 2026 | 19.3% | 15.8% | 15.8% | 19.3% | 19.3% | 10.6% |
| Apr 2026 | 22.6% | 15.1% | 15.1% | 18.5% | 18.5% | 10.1% |
| May 2026 | 20.8% | 17% | 17% | 17% | 17% | 11.4% |
| Jun 2026 | 20.6% | 13.8% | 20.6% | 16.9% | 16.9% | 11.3% |
| Jul 2026 | 24.1% | 13.2% | 16.1% | 16.1% | 19.7% | 10.8% |
| Aug 2026 | 22.6% | 18.5% | 15.1% | 18.5% | 15.1% | 10.1% |
| Sep 2026 | 24.1% | 19.7% | 16.1% | 16.1% | 13.2% | 10.8% |
How has the Jif and Justin’s comparison changed over the last 12 months?
3 findings
- Jif was ahead of Justin’s in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States moved from 17% to 19.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Justin’s’ share of searches among peanut butter brands in the United States moved from 11.4% to 10.8%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United States peanut butter brands in September 2026?
2 changes
In September 2026, Jif gained share of searches among peanut butter brands in the United States, from 18.5% to 19.7%.
In September 2026, Justin’s gained share of searches among peanut butter brands in the United States, from 10.1% to 10.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jif’s and Justin’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among peanut butter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.