Isopure vs Momentous:Which is more popular?
In September 2026, Isopure had more branded searches than Momentous among protein powder brands in the United States. Isopure had about 22,200 branded searches, while Momentous had 2,900. Isopure made up 6.1% of all protein powder brand searches we track, and Momentous accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Isopure and Momentous each appeared in one of the five answers.
Who do people search for more?
Isopure, about 8 searches for every 1 for Momentous
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Isopure and Momentous were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Optimum Nutrition1st
Dymatize2nd
Transparent Labs3rd
Vega4th
Naked Nutrition5th
Orgain6th- Isopure7th
Ghost8th
Momentous9th
Clean Simple Eats–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein powder brands
5 answers
Asked ChatGPT
“Which protein powder should I buy?”
Asked ChatGPT
“What are the best protein powder brands?”
Asked ChatGPT
“What is the best tasting protein powder?”
Searched Google, AI Overview
“protein powder”
Searched Google, AI Overview
“best protein powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Isopure or Momentous more popular in search?
This chart shows how often people search Google for Isopure and Momentous by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.
Share of searches by month for Isopure, Momentous. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clean Simple Eats | Optimum Nutrition | Orgain | Dymatize | Myprotein | Ryse | Transparent Labs | Isopure | Premier Protein | Ghost | Vega | Naked Nutrition | Muscle Milk | Garden of Life | Momentous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 10.3% | 15.3% | 4.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.1% | 2.1% | 2.1% | 1.4% |
| Nov 2025 | 31.8% | 9.5% | 9.5% | 4.3% | 11.7% | 9.5% | 4.3% | 4.3% | 2.9% | 2.9% | 3.5% | 2.3% | 1.6% | 1.3% | 0.68% |
| Dec 2025 | 22.4% | 10% | 12.2% | 5.5% | 10% | 10% | 4.5% | 5.5% | 3.7% | 3.7% | 5.5% | 3% | 2% | 1.3% | 0.88% |
| Jan 2026 | 22.7% | 10.2% | 15.3% | 5.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.7% | 2% | 1.4% | 0.74% |
| Feb 2026 | 21.8% | 9.8% | 14.6% | 5.4% | 8% | 9.8% | 4.4% | 6.5% | 4.4% | 3.6% | 4.4% | 3.6% | 2% | 1.3% | 0.7% |
| Mar 2026 | 24.4% | 11% | 13.4% | 4.9% | 7.4% | 7.4% | 4.9% | 6% | 4% | 4% | 4% | 4% | 2.2% | 1.5% | 0.8% |
| Apr 2026 | 24.7% | 9.1% | 13.6% | 6.1% | 7.4% | 7.4% | 6.1% | 6.1% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.2% | 0.81% |
| May 2026 | 25.1% | 11.3% | 11.3% | 6.2% | 7.5% | 7.5% | 6.2% | 6.2% | 4.1% | 3.4% | 4.1% | 3.4% | 1.8% | 1.2% | 0.66% |
| Jun 2026 | 18.9% | 12.7% | 12.7% | 6.9% | 6.9% | 8.5% | 5.7% | 6.9% | 4.6% | 3.8% | 3.8% | 3.8% | 2.5% | 1.4% | 0.92% |
| Jul 2026 | 16.3% | 10.9% | 24.3% | 6% | 6% | 7.3% | 6% | 6% | 4% | 3.3% | 2.7% | 3.3% | 2.2% | 0.97% | 0.8% |
| Aug 2026 | 17.2% | 11.5% | 14% | 7.7% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% | 2.3% | 1% | 0.83% |
| Sep 2026 | 16.5% | 13.5% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 5% | 4% | 4% | 3.3% | 2.7% | 0.79% | 0.79% |
How has the Isopure and Momentous comparison changed over the last 12 months?
3 findings
- Isopure was ahead of Momentous in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Isopure’s share of searches among protein powder brands in the United States moved from 5.6% to 6.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Momentous’ share of searches among protein powder brands in the United States moved from 1.4% to 0.79%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for United States protein powder brands in September 2026?
1 change
Estimated monthly branded searches for Momentous in the United States fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Isopure’s and Momentous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein powder brands
- Clean Simple Eats vs Optimum Nutrition: compare popularity
- Clean Simple Eats vs Orgain: compare popularity
- Clean Simple Eats vs Dymatize: compare popularity
Clean Simple Eats vs Myprotein: compare popularity- Optimum Nutrition vs Orgain: compare popularity
- Optimum Nutrition vs Dymatize: compare popularity
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