Inc Authority vs Northwest Registered Agent:Which is more popular?
In September 2026, Northwest Registered Agent had more branded searches than Inc Authority among LLC formation services in the United States. Northwest Registered Agent had about 74,000 branded searches, while Inc Authority had 9,900. Northwest Registered Agent made up 28.4% of all LLC formation service searches we track, and Inc Authority accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about LLC formation services, Northwest Registered Agent appeared in four of the five answers and Inc Authority in one. Northwest Registered Agent was mentioned before Inc Authority in every answer.
Who do people search for more?
Northwest Registered Agent, about 7 searches for every 1 for Inc Authority
Who does AI mention more?
Northwest Registered Agent, mentioned in 4 of 5 answers, Inc Authority in 1
Who does AI recommend more?
Northwest Registered Agent, named ahead of Inc Authority in every answer
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Top LLC formation services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Northwest Registered Agent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Inc Authority was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Northwest Registered Agent was listed before Inc Authority in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LLC formation services
5 answers
Asked ChatGPT
“Which LLC formation service should I use in the US?”
Asked ChatGPT
“What are the best LLC formation services in the US?”
Asked ChatGPT
“What's the best LLC formation service in the US for a first-time business owner?”
Searched Google, AI Overview
“llc formation service”
Searched Google, AI Overview
“llc formation”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Inc Authority or Northwest Registered Agent more popular in search?
This chart shows how often people search Google for Inc Authority and Northwest Registered Agent by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.
Share of searches by month for Northwest Registered Agent, Inc Authority. The figures are in the table below the chart.
View monthly share of searches table
| Month | Northwest Registered Agent | ZenBusiness | LegalZoom | Bizee | doola | Inc Authority | Stripe | Swyft Filings | Tailor Brands | MyCompanyWorks |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.8% | 21.2% | 17.9% | 2.3% | 3.5% | 3.5% | 2.3% | 1% | 0.21% |
| Nov 2025 | 22.4% | 25.1% | 22.4% | 17.8% | 1.6% | 3.7% | 3.7% | 2% | 1.1% | 0.22% |
| Dec 2025 | 21.5% | 27.2% | 21.5% | 18.2% | 1.6% | 3.5% | 3.5% | 1.9% | 1% | 0.21% |
| Jan 2026 | 25% | 25.9% | 20.5% | 17.3% | 1.8% | 3.3% | 3.3% | 1.8% | 0.8% | 0.2% |
| Feb 2026 | 26.2% | 23.9% | 21.4% | 16% | 2.3% | 3.5% | 3.5% | 1.9% | 1% | 0.17% |
| Mar 2026 | 25.8% | 23.7% | 21.2% | 18.5% | 1.5% | 2.8% | 3.5% | 1.9% | 0.85% | 0.14% |
| Apr 2026 | 24.5% | 25.3% | 20% | 18.3% | 1.8% | 3.3% | 4% | 1.8% | 0.97% | 0.16% |
| May 2026 | 28.1% | 23.8% | 18.8% | 17.2% | 1.7% | 3.1% | 4.6% | 1.7% | 0.9% | 0.15% |
| Jun 2026 | 30.5% | 22.8% | 20.4% | 14.5% | 1.5% | 3.3% | 4.1% | 1.8% | 0.98% | 0.16% |
| Jul 2026 | 30.8% | 21.3% | 20.6% | 15.4% | 1.8% | 3.4% | 4.1% | 1.5% | 0.99% | 0.13% |
| Aug 2026 | 30.3% | 21% | 20.3% | 17.6% | 1.5% | 3.3% | 3.3% | 1.5% | 0.97% | 0.16% |
| Sep 2026 | 28.4% | 21.2% | 19% | 17.3% | 3.8% | 3.8% | 3.8% | 1.4% | 1.1% | 0.18% |
How has the Inc Authority and Northwest Registered Agent comparison changed over the last 12 months?
3 findings
- Northwest Registered Agent was ahead of Inc Authority in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Inc Authority’s share of searches among LLC formation services in the United States moved from 3.5% to 3.8%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Northwest Registered Agent’s share of searches among LLC formation services in the United States moved from 21.2% to 28.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for United States LLC formation services in September 2026?
2 changes

In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.

In September 2026, Northwest Registered Agent lost share of searches among LLC formation services in the United States, from 30.3% to 28.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Inc Authority’s and Northwest Registered Agent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inc Authority
1 branded search term
- inc authority
Northwest Registered Agent
1 branded search term
- northwest registered agent
Other head-to-heads among LLC formation services

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ZenBusiness vs LegalZoom: compare popularity
ZenBusiness vs Bizee: compare popularity

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