Brandwave

Inc Authority vs LegalZoom:Which is more popular?

In September 2026, LegalZoom had more branded searches than Inc Authority among LLC formation services in the United States. LegalZoom had about 49,500 branded searches, while Inc Authority had 9,900. LegalZoom made up 19% of all LLC formation service searches we track, and Inc Authority accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about LLC formation services, LegalZoom appeared in three of the five answers and Inc Authority in one. LegalZoom was mentioned before Inc Authority in two out of three answers that named either.

Among LLC formation services in the United States in September 2026

Who do people search for more?

LegalZoom, about 5 searches for every 1 for Inc Authority

LegalZoom 49.5K searchesInc Authority 9.9K searches

Who does AI mention more?

LegalZoom, mentioned in 3 of 5 answers, Inc Authority in 1

LegalZoom in 3 of 5Inc Authority in 1 of 5

Who does AI recommend more?

LegalZoom, named ahead of Inc Authority in 2 of 3 answers

LegalZoom first in 2Inc Authority first in 1

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Top LLC formation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LegalZoom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Inc Authority was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LegalZoom was listed before Inc Authority in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Northwest Registered Agent1st
  2. ZenBusiness2nd
  3. Bizee3rd
  4. LegalZoom4th
  5. Inc Authority5th
  6. Tailor Brands6th
  7. doola–
  8. Stripe–
  9. Swyft Filings–
  10. MyCompanyWorks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Northwest Registered Agent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZenBusiness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bizee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalZoom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Inc Authority1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailor Brands1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • doola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stripe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swyft Filings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyCompanyWorks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LLC formation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Inc Authority or LegalZoom more popular in search?

This chart shows how often people search Google for Inc Authority and LegalZoom by name. Each line represents a brand's share of searches for all ten LLC formation services we track, month by month, from searches in United States.

Inc Authority and LegalZoom among LLC formation services in the United States, by month

Share of searches by month for LegalZoom, Inc Authority. The figures are in the table below the chart.

View monthly share of searches table
MonthNorthwest Registered AgentZenBusinessLegalZoomBizeedoolaInc AuthorityStripeSwyft FilingsTailor BrandsMyCompanyWorks
Oct 202521.2%26.8%21.2%17.9%2.3%3.5%3.5%2.3%1%0.21%
Nov 202522.4%25.1%22.4%17.8%1.6%3.7%3.7%2%1.1%0.22%
Dec 202521.5%27.2%21.5%18.2%1.6%3.5%3.5%1.9%1%0.21%
Jan 202625%25.9%20.5%17.3%1.8%3.3%3.3%1.8%0.8%0.2%
Feb 202626.2%23.9%21.4%16%2.3%3.5%3.5%1.9%1%0.17%
Mar 202625.8%23.7%21.2%18.5%1.5%2.8%3.5%1.9%0.85%0.14%
Apr 202624.5%25.3%20%18.3%1.8%3.3%4%1.8%0.97%0.16%
May 202628.1%23.8%18.8%17.2%1.7%3.1%4.6%1.7%0.9%0.15%
Jun 202630.5%22.8%20.4%14.5%1.5%3.3%4.1%1.8%0.98%0.16%
Jul 202630.8%21.3%20.6%15.4%1.8%3.4%4.1%1.5%0.99%0.13%
Aug 202630.3%21%20.3%17.6%1.5%3.3%3.3%1.5%0.97%0.16%
Sep 202628.4%21.2%19%17.3%3.8%3.8%3.8%1.4%1.1%0.18%

How has the Inc Authority and LegalZoom comparison changed over the last 12 months?

3 findings

How did search popularity change for United States LLC formation services in September 2026?

2 changes

  1. In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.

  2. In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Inc Authority’s and LegalZoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inc Authority

1 branded search term

  • inc authority

LegalZoom

1 branded search term

  • legalzoom

How the Brand Demand Index is measured

Other head-to-heads among LLC formation services

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