Brandwave

Homesick vs Paddywax:Which is more popular?

In September 2026, Paddywax had more branded searches than Homesick among candle brands in the United States. Paddywax had about 6,600 branded searches, while Homesick had 3,600. Paddywax made up 1.1% of all candle brand searches we track, and Homesick accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about candle brands, neither Homesick nor Paddywax appeared in any of the five answers.

Among candle brands in the United States in September 2026

Who do people search for more?

Paddywax, about 83% more searches than Homesick

Paddywax 6.6K searchesHomesick 3.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Homesick in 0 of 5Paddywax in 0 of 5

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Homesick nor Paddywax showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Le Labo3rd
  4. Yankee Candle4th
  5. Nest New York5th
  6. Bath & Body Works6th
  7. P.F. Candle Co.7th
  8. Trudon8th
  9. +4 more
  10. Paddywax–
  11. +2 more
  12. Homesick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Labo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goose Creek2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paddywax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homesick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about candle brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Homesick or Paddywax more popular in search?

This chart shows how often people search Google for Homesick and Paddywax by name. Each line represents a brand's share of searches for all 18 candle brands we track, month by month, from searches in United States.

Homesick and Paddywax among candle brands in the United States, by month

Share of searches by month for Paddywax, Homesick. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleGoose CreekDiptyqueBath & Body WorksNest New YorkVoluspaJo MaloneP.F. Candle Co.Le LaboTrudonPaddywaxBrooklyn Candle StudioBoy SmellsCapri BlueApothekeHomesick
Oct 202552.6%15.7%7.1%5.8%3.2%2.6%2.1%1.7%1.4%1.2%1.2%0.94%0.94%1.2%0.51%1.2%
Nov 202552%15.6%7%5.7%3.8%2.6%2.6%1.7%1.4%1.1%1.1%0.77%0.94%1.4%0.62%0.94%
Dec 202548.3%14.4%7.9%7.9%5.3%1.9%3.6%1.3%1.6%1.1%0.87%0.58%1.6%1.6%0.58%0.87%
Jan 202650.1%15.1%8.2%4.5%3.7%3%3%1.6%2%1.3%1.6%0.9%1.1%1.3%0.73%0.73%
Feb 202651%15.3%8.4%4.6%3.8%2.5%2.5%1.7%1.7%1.7%1.7%0.91%0.91%0.91%0.75%0.75%
Mar 202645.4%16.7%9.1%5%3.3%2.7%2.7%2.2%2.2%1.8%1.8%0.99%1.2%0.99%0.81%1.8%
Apr 202646.2%17%9.3%4.2%2.8%2.8%2.8%1.9%2.3%1.5%1.5%1.2%3.4%0.83%0.67%0.83%
May 202645%16.6%9.1%5%3.3%3.3%3.3%2.2%2.2%1.8%1.5%0.98%1.5%1.2%0.65%1.5%
Jun 202646.3%13.9%13.9%4.2%2.3%2.8%2.8%1.9%1.9%1.5%1.2%0.83%0.83%1.9%0.55%2.3%
Jul 202643.6%16.1%16.1%3.9%2.1%2.6%2.6%2.1%1.8%1.8%1.4%0.96%0.96%1.8%0.63%0.78%
Aug 202650.3%15.1%12.4%4.5%2.5%2.5%2.5%1.7%1.7%1.7%1.1%0.73%0.6%1.1%0.6%0.6%
Sep 202651.2%15.4%8.4%5.6%3.1%3.1%2.5%2.1%1.7%1.4%1.1%0.92%0.75%0.75%0.61%0.61%

How has the Homesick and Paddywax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Homesick took it in June 2026, Paddywax took it in July 2026.
  • Across the 12 months ending September 2026, Homesick’s share of searches among candle brands in the United States moved from 1.2% to 0.61%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
  • Across the 12 months ending September 2026, Paddywax’s share of searches among candle brands in the United States moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for United States candle brands in September 2026?

2 changes
  1. In September 2026, Paddywax rose from 12th to 11th among candle brands in the United States.

  2. Estimated monthly branded searches for Homesick in the United States fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Homesick’s and Paddywax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homesick

1 branded search term

  • homesick candles

Paddywax

1 branded search term

  • paddywax

How the Brand Demand Index is measured

Other head-to-heads among candle brands

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