HomeGoods vs West Elm:Which is more popular?
In September 2026, HomeGoods had more branded searches than West Elm among home decor retailers in the United States. HomeGoods had about 3.4 million branded searches, while West Elm had 1 million. HomeGoods made up 18.6% of all home decor retailer searches we track, and West Elm accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about home decor retailers, HomeGoods and West Elm each appeared in two of the five answers. HomeGoods was mentioned before West Elm in two out of three answers.
Who do people search for more?
HomeGoods, about 3 searches for every 1 for West Elm
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
HomeGoods, named ahead of West Elm in 2 of 3 answers
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Top home decor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HomeGoods and West Elm were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HomeGoods was listed before West Elm in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HomeGoods1st
IKEA2nd
West Elm3rd
Anthropologie4th
Pottery Barn5th
CB26th
Crate & Barrel7th
World Market8th
At Home9th
Kirkland's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home decor retailers
5 answers
Asked ChatGPT
“Where should I buy home decor in the US?”
Asked ChatGPT
“What are the best home decor stores in the US?”
Asked ChatGPT
“Which home decor store in the US has the best affordable finds?”
Searched Google, AI Overview
“home decor stores”
Searched Google, AI Overview
“home decor”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is HomeGoods or West Elm more popular in search?
This chart shows how often people search Google for HomeGoods and West Elm by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.
Share of searches by month for HomeGoods, West Elm. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | HomeGoods | World Market | Pottery Barn | Crate & Barrel | West Elm | Kirkland's | CB2 | At Home | Anthropologie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 11.7% | 11.3% | 7.5% | 6.2% | 5.1% | 2.3% | 1% | 0.17% |
| Nov 2025 | 33.8% | 15.2% | 12.9% | 12.4% | 10.1% | 5.5% | 6.8% | 2% | 1.1% | 0.15% |
| Dec 2025 | 34.9% | 15.6% | 16.3% | 12.8% | 8.5% | 4.7% | 4.7% | 1.7% | 0.77% | 0.13% |
| Jan 2026 | 41.1% | 15% | 10.5% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.74% | 0.15% |
| Feb 2026 | 42% | 15.4% | 10.6% | 10.3% | 8.4% | 5.7% | 4.6% | 2.1% | 0.76% | 0.15% |
| Mar 2026 | 43.2% | 15.8% | 10.9% | 10.6% | 7% | 5.8% | 3.9% | 1.7% | 0.95% | 0.16% |
| Apr 2026 | 42.9% | 15.7% | 10.9% | 10.5% | 7% | 5.8% | 3.9% | 2.1% | 1.2% | 0.16% |
| May 2026 | 44.2% | 16.2% | 9.2% | 10.8% | 7.2% | 5.9% | 3.2% | 2.2% | 0.97% | 0.16% |
| Jun 2026 | 46.3% | 17% | 9.7% | 9.3% | 6.2% | 5.1% | 3.4% | 1.9% | 1% | 0.17% |
| Jul 2026 | 43.9% | 16.1% | 9.2% | 10.7% | 7.2% | 5.9% | 4% | 1.8% | 1.2% | 0.16% |
| Aug 2026 | 43.5% | 19.5% | 9% | 10.7% | 5.8% | 4.8% | 3.9% | 1.8% | 0.96% | 0.16% |
| Sep 2026 | 41.5% | 18.6% | 10.5% | 10.1% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 0.15% |
How has the HomeGoods and West Elm comparison changed over the last 12 months?
3 findings
- HomeGoods was ahead of West Elm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States moved from 16.9% to 18.6%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States moved from 6.2% to 5.5%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for United States home decor retailers in September 2026?
2 changes
In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HomeGoods’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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