Hiya vs Llama Naturals:Which is more popular?
In September 2026, Hiya had more branded searches than Llama Naturals among kids' vitamin brands in the United States. Hiya had about 40,500 branded searches, while Llama Naturals had 2,900. Hiya made up 20% of all kids' vitamin brand searches we track, and Llama Naturals accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, Hiya appeared in four of the five answers and Llama Naturals in none.
Who do people search for more?
Hiya, about 14 searches for every 1 for Llama Naturals
Who does AI mention more?
Hiya, mentioned in 4 of 5 answers, Llama Naturals in 0
Who does AI recommend more?
Hiya, the only one of the two named
Follow Hiya vs Llama Naturals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kids' vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hiya was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Llama Naturals did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SmartyPants1st- Hiya2nd
Renzo's3rd
L'il Critters4th
Flintstones5th
MaryRuth's6th
Zarbee's–
Llama Naturals–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids' vitamin brands
5 answers
Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
Searched Google, AI Overview
“childrens multivitamin”
- 1Hiya
- 1
Searched Google, AI Overview
“best kids vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Hiya or Llama Naturals more popular in search?
This chart shows how often people search Google for Hiya and Llama Naturals by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.
Share of searches by month for Hiya, Llama Naturals. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaryRuth's | Flintstones | Hiya | Zarbee's | L'il Critters | Llama Naturals | Renzo's | SmartyPants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 13.3% | 10.9% | 1.2% | 1.2% | 0.64% |
| Nov 2025 | 40% | 17.9% | 14.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.58% |
| Dec 2025 | 41.5% | 15.2% | 15.2% | 15.2% | 10.2% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 41.4% | 18.6% | 15.2% | 12.5% | 8.4% | 1.7% | 1.4% | 0.9% |
| Feb 2026 | 46.6% | 17.2% | 14% | 11.5% | 7.7% | 1.2% | 1.2% | 0.55% |
| Mar 2026 | 42% | 18.8% | 15.4% | 10.3% | 10.3% | 1.3% | 1.3% | 0.6% |
| Apr 2026 | 37.4% | 20.4% | 16.7% | 11.2% | 11.2% | 1.2% | 1.2% | 0.66% |
| May 2026 | 39.4% | 21.5% | 14.4% | 9.6% | 11.8% | 1.3% | 1.3% | 0.69% |
| Jun 2026 | 38% | 20.8% | 17% | 9.3% | 11.4% | 1.5% | 1.2% | 0.82% |
| Jul 2026 | 34.7% | 23.2% | 19% | 6.9% | 12.7% | 1.4% | 1.1% | 0.92% |
| Aug 2026 | 30.5% | 25% | 20.4% | 9.1% | 11.2% | 1.5% | 1.5% | 0.81% |
| Sep 2026 | 29.8% | 24.4% | 20% | 13.4% | 8.9% | 1.4% | 1.4% | 0.64% |
How has the Hiya and Llama Naturals comparison changed over the last 12 months?
3 findings
- Hiya was ahead of Llama Naturals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States moved from 16.3% to 20%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Llama Naturals’ share of searches among kids' vitamin brands in the United States moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for United States kids' vitamin brands in September 2026?
2 changes
Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hiya’s and Llama Naturals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiya
1 branded search term
- hiya vitamins
Llama Naturals
1 branded search term
- llama naturals
Other head-to-heads among kids' vitamin brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.