Hims vs PlushCare:Which is more popular?
In September 2026, Hims had more branded searches than PlushCare among online prescription services in the United States. Hims had about 368,000 branded searches, while PlushCare had 14,800. Hims made up 24.9% of all online prescription service searches we track, and PlushCare accounted for 1%. When we asked ChatGPT and Google AI Overviews about online prescription services, PlushCare appeared in two of the five answers and Hims in one. Hims and PlushCare were each mentioned first in one of the two answers.
Who do people search for more?
Hims, about 25 searches for every 1 for PlushCare
Who does AI mention more?
PlushCare, mentioned in 2 of 5 answers, Hims in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top online prescription services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PlushCare was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hims was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hims and PlushCare were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GoodRx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- PlushCare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sesame2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hims1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nurx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blink Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online prescription services
5 answers
Asked ChatGPT
“Which online prescription service should I use in the US?”
Asked ChatGPT
“What are the best online prescription services in the US?”
Asked ChatGPT
“What's the best online prescription service in the US for prescription medicine?”
Searched Google, AI Overview
“online prescription services”
Searched Google, AI Overview
“online prescriptions”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Hims or PlushCare more popular in search?
This chart shows how often people search Google for Hims and PlushCare by name. Each line represents a brand's share of searches for all seven online prescription services we track, month by month, from searches in United States.
Share of searches by month for Hims, PlushCare. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoodRx | Hims | Nurx | Ro | PlushCare | Sesame | Blink Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.6% | 4.9% | 1.2% | 1.5% | 0.45% | 0.66% |
| Nov 2025 | 63.1% | 28.2% | 4.6% | 1.4% | 1.4% | 0.58% | 0.62% |
| Dec 2025 | 63.8% | 28.7% | 3.9% | 1.2% | 1.4% | 0.58% | 0.42% |
| Jan 2026 | 63.6% | 28.7% | 3.9% | 1.4% | 1.4% | 0.58% | 0.42% |
| Feb 2026 | 68.1% | 25.1% | 3.4% | 1.2% | 1.2% | 0.51% | 0.45% |
| Mar 2026 | 67.5% | 24.9% | 4.1% | 1.2% | 1.2% | 0.72% | 0.37% |
| Apr 2026 | 63.4% | 28.6% | 3.8% | 1.4% | 1.4% | 0.83% | 0.51% |
| May 2026 | 67.3% | 24.8% | 4.1% | 1.5% | 1.2% | 0.73% | 0.36% |
| Jun 2026 | 67.6% | 24.9% | 4.1% | 1.5% | 1% | 0.61% | 0.36% |
| Jul 2026 | 67.3% | 24.8% | 4.1% | 1.5% | 1.2% | 0.73% | 0.36% |
| Aug 2026 | 67.5% | 24.8% | 4.1% | 1.5% | 1% | 0.74% | 0.36% |
| Sep 2026 | 67.6% | 24.9% | 4.1% | 1.5% | 1% | 0.61% | 0.36% |
How has the Hims and PlushCare comparison changed over the last 12 months?
3 findings
- Hims was ahead of PlushCare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hims’ share of searches among online prescription services in the United States moved from 24.6% to 24.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, PlushCare’s share of searches among online prescription services in the United States moved from 1.5% to 1%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for United States online prescription services in September 2026?
1 change
Estimated monthly branded searches for PlushCare in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hims’ and PlushCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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