Brandwave

Online prescription services in United States:Which are searched most?

In September 2026, GoodRx was the most searched among online prescription services in United States, with an estimated 1M branded searches and 68.7% estimated Share of Search within this set.

Share of Search, September 2026
  1. GoodRx68.7%
  2. Hims25.3%
  3. Nurx4.2%
  4. Ro1.5%
  5. Blink Health0.37%

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Share of SearchLeaderboard

Compare the services that prescribe and deliver medication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online prescription services in United States, by month

Share of Search by month for GoodRx, Hims, Nurx. The figures are in the table below the chart.

View monthly share of search table
MonthGoodRxHimsNurxRoBlink Health
Oct 202568%25%5%1.2%0.67%
Nov 202564.4%28.8%4.7%1.4%0.63%
Dec 202565.1%29.3%3.9%1.2%0.43%
Jan 202664.9%29.3%3.9%1.4%0.43%
Feb 202669.3%25.6%3.4%1.3%0.46%
Mar 202668.8%25.4%4.2%1.3%0.37%
Apr 202664.9%29.2%3.9%1.4%0.53%
May 202668.7%25.3%4.2%1.5%0.37%
Jun 202668.7%25.3%4.2%1.5%0.37%
Jul 202668.7%25.3%4.2%1.5%0.37%
Aug 202668.7%25.3%4.2%1.5%0.37%
Sep 202668.7%25.3%4.2%1.5%0.37%

This month’s ranking, September 2026

  1. 1.GoodRx

    68.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Hims

    25.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nurx

    4.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ro

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among online prescription services in United States?

In September 2026, GoodRx was the most searched among online prescription services in United States, with an estimated 1M branded searches and 68.7% estimated Share of Search within this set. Hims is in 2nd place, 43.4 percentage points behind at 25.3% Share of Search.

United States online prescription services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GoodRx68% → 68.7%69.3%Feb 202664.4%Nov 20251st
Hims25% → 25.3%29.3%Dec 202525%Oct 20252nd
Nurx5% → 4.2%5%Oct 20253.4%Feb 20263rd
Ro1.2% → 1.5%1.5%May 20261.2%Dec 20254th
Blink Health0.67% → 0.37%0.67%Oct 20250.37%May 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, GoodRx’s estimated Share of Search among online prescription services in United States increased from 68% to 68.7%.
  • Across the 12 months ending September 2026, Nurx’s estimated Share of Search among online prescription services in United States decreased from 5% to 4.2%.
  • Across the 12 months ending September 2026, GoodRx’s estimated Share of Search among online prescription services in United States peaked at 69.3% in February 2026 and was lowest at 64.4% in November 2025.
  • Across the 12 months ending September 2026, Hims’ estimated Share of Search among online prescription services in United States peaked at 29.3% in December 2025 and was lowest at 25% in October 2025.
  • Across the 12 months ending September 2026, Nurx’s estimated Share of Search among online prescription services in United States peaked at 5% in October 2025 and was lowest at 3.4% in February 2026.
  • Across the 12 months ending September 2026, Hims, Ro and Blink Health held steady: their estimated Share of Search among online prescription services in United States each moved less than 0.5 percentage points.

How did search popularity change for United States online prescription services in September 2026?

  1. Estimated monthly branded searches for Ro in United States rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Blink Health in United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Nurx in United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How the Brand Demand Index is measured

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