How popular isHims in search?
In September 2026, there were an estimated 368K branded searches for Hims in United States which held steady over the last 12 months. Hims holds 25.3% estimated Share of Search among United States online prescription services and is ranked 2nd of 5 competitors for search popularity.
GoodRx68.7%
Hims25.3%
Nurx4.2%
Ro1.5%
Blink Health0.37%
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Which online prescription services compete with Hims?
Share of Search by month for GoodRx, Hims, Nurx. The figures are in the table below the chart.
View monthly share of search table
| Month | GoodRx | Hims | Nurx | Ro | Blink Health |
|---|---|---|---|---|---|
| Oct 2025 | 68% | 25% | 5% | 1.2% | 0.67% |
| Nov 2025 | 64.4% | 28.8% | 4.7% | 1.4% | 0.63% |
| Dec 2025 | 65.1% | 29.3% | 3.9% | 1.2% | 0.43% |
| Jan 2026 | 64.9% | 29.3% | 3.9% | 1.4% | 0.43% |
| Feb 2026 | 69.3% | 25.6% | 3.4% | 1.3% | 0.46% |
| Mar 2026 | 68.8% | 25.4% | 4.2% | 1.3% | 0.37% |
| Apr 2026 | 64.9% | 29.2% | 3.9% | 1.4% | 0.53% |
| May 2026 | 68.7% | 25.3% | 4.2% | 1.5% | 0.37% |
| Jun 2026 | 68.7% | 25.3% | 4.2% | 1.5% | 0.37% |
| Jul 2026 | 68.7% | 25.3% | 4.2% | 1.5% | 0.37% |
| Aug 2026 | 68.7% | 25.3% | 4.2% | 1.5% | 0.37% |
| Sep 2026 | 68.7% | 25.3% | 4.2% | 1.5% | 0.37% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 1M | 0% | 0 points | |
| 2, held 2nd | 25.3% | 368K | 0% | 0 points | |
| 3, held 3rd | 4.2% | 60.5K | 0% | 0 points | |
| 4, held 4th | 1.5% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.37% | 5.4K | 0% | 0 points |
1.
GoodRx68.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Hims25.3%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Nurx4.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Ro1.5%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hims and its closest rivals
Every comparison with Hims
4 comparisons
How has branded search demand for Hims changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hims in United States held steady at 368K.
- Across the 12 months ending September 2026, Hims’ estimated Share of Search among online prescription services in United States peaked at 29.3% in December 2025 and was lowest at 25% in October 2025.
How did search popularity change for United States online prescription services in September 2026?
3 changes
Estimated monthly branded searches for Ro in United States rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Blink Health in United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
Estimated monthly branded searches for Nurx in United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How is Hims measured?
Brandwave collects information about searches that people make online using Hims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hims
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Is Hims your brand?
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