Brandwave

H-E-B vs Meijer:Which is searched more in the United States?

In September 2026, Meijer had more branded searches than H-E-B among grocery chains in the United States. Meijer had about 3.4 million branded searches, while H-E-B had 1.8 million. Meijer made up 5.7% of all grocery chain searches we track, and H-E-B accounted for 3.1%.

Share of searches among grocery chains in the United States in September 2026Is H-E-B or Meijer more popular in search?
H-E-B3.1%1.8M searches
vs
Meijer5.7%3.4M searches

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Is H-E-B or Meijer more popular in search?

Compare the supermarket chains people in the US do their grocery shopping at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

H-E-B and Meijer among grocery chains in the United States, by month

Share of searches by month for Meijer, H-E-B. The figures are in the table below the chart.

View monthly share of searches table
MonthTrader Joe'sAldiKrogerSafewayPublixMeijerFood LionWegmansWhole Foods MarketH-E-BWinCo FoodsAlbertsons
Oct 202526.9%18%12.1%8.1%8.1%5.4%4.4%4.4%4.4%3%2.7%2.4%
Nov 202524.9%16.7%13.7%7.5%7.5%6.1%5%4.1%5%3.4%3.3%2.7%
Dec 202523.7%15.8%13%8.7%8.7%7.1%4.8%3.9%4.8%3.2%3.1%3.2%
Jan 202623%18.8%12.6%8.5%8.5%5.7%4.6%4.6%4.6%3.8%2.8%2.5%
Feb 202625.5%17.2%14%7.7%7.7%5.1%4.2%4.2%5.1%3.4%3%2.8%
Mar 202627.1%18.1%12.2%8.2%8.2%5.5%4.5%3.7%4.5%3%2.7%2.4%
Apr 202623.8%19.4%13.1%8.7%7.1%5.9%4.8%3.9%4.8%3.2%2.8%2.6%
May 202626.8%18%12.1%8.1%6.6%6.6%4.4%4.4%4.4%3%2.6%3%
Jun 202627.2%18.2%12.3%8.2%6.7%6.7%4.5%4.5%3.7%3%2.6%2.5%
Jul 202622.7%18.6%12.5%10.2%6.8%6.8%5.6%4.6%3.7%3.1%2.8%2.5%
Aug 202623.3%19%12.8%8.6%7%7%4.7%4.7%3.8%3.1%3.2%2.6%
Sep 202628.5%15.7%12.8%8.6%7%5.7%4.7%4.7%3.8%3.1%2.7%2.6%

How has the H-E-B and Meijer comparison changed over the last 12 months?

3 findings
  • Meijer was ahead of H-E-B in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, H-E-B’s share of searches among grocery chains in the United States moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, Meijer’s share of searches among grocery chains in the United States moved from 5.4% to 5.7%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for United States grocery chains in September 2026?

2 changes
  1. In September 2026, Meijer lost share of searches among grocery chains in the United States, from 7% to 5.7%.

  2. In September 2026, H-E-B rose from 11th to 10th among grocery chains in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using H-E-B’s and Meijer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

H-E-B

2 branded search terms

  • h-e-b
  • heb

Meijer

1 branded search term

  • meijer

How the Brand Demand Index is measured

Other head-to-heads among grocery chains

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