How popular isH-E-B in search?
In September 2026, people searched for H-E-B by name about 1.8 million times in the United States, about the same as the previous year. These searches made up 3.1% of all United States grocery chain searches, placing H-E-B tenth out of 12 chains.
Trader Joe's28.5%
Aldi15.7%
Kroger12.8%
Safeway8.6%
Publix7%
Meijer5.7%
Food Lion4.7%
Wegmans4.7%
Whole Foods Market3.8%
H-E-B3.1%- +2 more
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Which grocery chains compete with H-E-B?
Share of searches by month for Trader Joe's, Aldi, Kroger, Safeway, Publix, Meijer, Food Lion, Wegmans, Whole Foods Market, H-E-B, WinCo Foods, Albertsons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trader Joe's | Aldi | Kroger | Safeway | Publix | Meijer | Food Lion | Wegmans | Whole Foods Market | H-E-B | WinCo Foods | Albertsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 18% | 12.1% | 8.1% | 8.1% | 5.4% | 4.4% | 4.4% | 4.4% | 3% | 2.7% | 2.4% |
| Nov 2025 | 24.9% | 16.7% | 13.7% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 5% | 3.4% | 3.3% | 2.7% |
| Dec 2025 | 23.7% | 15.8% | 13% | 8.7% | 8.7% | 7.1% | 4.8% | 3.9% | 4.8% | 3.2% | 3.1% | 3.2% |
| Jan 2026 | 23% | 18.8% | 12.6% | 8.5% | 8.5% | 5.7% | 4.6% | 4.6% | 4.6% | 3.8% | 2.8% | 2.5% |
| Feb 2026 | 25.5% | 17.2% | 14% | 7.7% | 7.7% | 5.1% | 4.2% | 4.2% | 5.1% | 3.4% | 3% | 2.8% |
| Mar 2026 | 27.1% | 18.1% | 12.2% | 8.2% | 8.2% | 5.5% | 4.5% | 3.7% | 4.5% | 3% | 2.7% | 2.4% |
| Apr 2026 | 23.8% | 19.4% | 13.1% | 8.7% | 7.1% | 5.9% | 4.8% | 3.9% | 4.8% | 3.2% | 2.8% | 2.6% |
| May 2026 | 26.8% | 18% | 12.1% | 8.1% | 6.6% | 6.6% | 4.4% | 4.4% | 4.4% | 3% | 2.6% | 3% |
| Jun 2026 | 27.2% | 18.2% | 12.3% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 3.7% | 3% | 2.6% | 2.5% |
| Jul 2026 | 22.7% | 18.6% | 12.5% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 3.7% | 3.1% | 2.8% | 2.5% |
| Aug 2026 | 23.3% | 19% | 12.8% | 8.6% | 7% | 7% | 4.7% | 4.7% | 3.8% | 3.1% | 3.2% | 2.6% |
| Sep 2026 | 28.5% | 15.7% | 12.8% | 8.6% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.7% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 16.6M | +22.1% | +5.1 points | |
| 2, held 2nd | 15.7% | 9.1M | -17.7% | -3.4 points | |
| 3, held 3rd | 12.8% | 7.5M | 0% | 0 points | |
| 4, held 4th | 8.6% | 5M | 0% | 0 points | |
| 5, moved from 6th to 5th | 7% | 4.1M | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.7% | 3.4M | -18.1% | -1.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.7% | 2.7M | 0% | 0 points | |
| 8, held 8th | 4.7% | 2.7M | 0% | 0 points | |
| 9, held 9th | 3.8% | 2.2M | 0% | 0 points | |
| 10, moved from 11th to 10th | 3.1% | 1.8M | 0% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 2.7% | 1.6M | -15% | -0.5 pointsmoved from 10th to 11th | |
| 12, held 12th | 2.6% | 1.5M | 0% | 0 points |
28.5%
Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share +5.1 points.
2.
Aldi15.7%
Held 2nd. 9.1M estimated branded searches, -17.7% vs prior month. Share -3.4 points.
3.
Kroger12.8%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Safeway8.6%
Held 4th. 5M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Publix7%
Moved from 6th to 5th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
6.
Meijer5.7%
Moved from 5th to 6th. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.3 points.
4.7%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
8.
Wegmans4.7%
Held 8th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.8%
Held 9th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
10.
H-E-B3.1%
Moved from 11th to 10th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
11.
WinCo Foods2.7%
Moved from 10th to 11th. 1.6M estimated branded searches, -15% vs prior month. Share -0.5 points.
12.
Albertsons2.6%
Held 12th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between H-E-B and its closest rivals
Every comparison with H-E-B
11 comparisons
How has branded search demand for H-E-B changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for H-E-B in the United States held steady at 1.8M.
- Across the 12 months ending September 2026, H-E-B’s share of searches among grocery chains in the United States held steady, from 3% to 3.1%.
How did search popularity change for United States grocery chains in September 2026?
6 changes
In September 2026, Trader Joe's gained share of searches among grocery chains in the United States, from 23.3% to 28.5%.
In September 2026, Aldi lost share of searches among grocery chains in the United States, from 19% to 15.7%.
In September 2026, Meijer lost share of searches among grocery chains in the United States, from 7% to 5.7%.
In September 2026, H-E-B rose from 11th to 10th among grocery chains in the United States.
In September 2026, Publix rose from 6th to 5th among grocery chains in the United States.
In September 2026, WinCo Foods fell from 10th to 11th among grocery chains in the United States.
How are H-E-B’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using H-E-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- h-e-b
- heb
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