Brandwave

Food Lion vs H-E-B:Which is more popular?

In September 2026, Food Lion had more branded searches than H-E-B among grocery chains in the United States. Food Lion had about 2.7 million branded searches, while H-E-B had 1.8 million. Food Lion made up 4.7% of all grocery chain searches we track, and H-E-B accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about grocery chains, H-E-B appeared in two of the three answers and Food Lion in none.

Among grocery chains in the United States in September 2026

Who do people search for more?

Food Lion, about 50% more searches than H-E-B

Food Lion 2.7M searchesH-E-B 1.8M searches

Who does AI mention more?

H-E-B, mentioned in 2 of 3 answers, Food Lion in 0

H-E-B in 2 of 3Food Lion in 0 of 3

Who does AI recommend more?

H-E-B, the only one of the two named

H-E-B first in 2Food Lion never named

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Top grocery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, H-E-B was mentioned in two out of three: in two of the three ChatGPT answers. Food Lion did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aldi1st
  2. Trader Joe's2nd
  3. H-E-B3rd
  4. Publix4th
  5. Whole Foods Market5th
  6. WinCo Foods5th
  7. Wegmans7th
  8. Kroger8th
  9. Safeway–
  10. +1 more
  11. Food Lion–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aldi3 of 3Named in 3 of 3 ChatGPT answers
  • Trader Joe's2 of 3Named in 2 of 3 ChatGPT answers
  • Whole Foods Market2 of 3Named in 2 of 3 ChatGPT answers
  • H-E-B2 of 3Named in 2 of 3 ChatGPT answers
  • WinCo Foods2 of 3Named in 2 of 3 ChatGPT answers
  • Kroger1 of 3Named in 1 of 3 ChatGPT answers
  • Publix1 of 3Named in 1 of 3 ChatGPT answers
  • Wegmans1 of 3Named in 1 of 3 ChatGPT answers
  • Safeway0 of 3Named in 0 of 3 ChatGPT answers
  • Food Lion0 of 3Named in 0 of 3 ChatGPT answers

+2 more

See every answer about grocery chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Food Lion or H-E-B more popular in search?

This chart shows how often people search Google for Food Lion and H-E-B by name. Each line represents a brand's share of searches for all 12 grocery chains we track, month by month, from searches in United States.

Food Lion and H-E-B among grocery chains in the United States, by month

Share of searches by month for Food Lion, H-E-B. The figures are in the table below the chart.

View monthly share of searches table
MonthTrader Joe'sAldiKrogerSafewayPublixMeijerFood LionWegmansWhole Foods MarketH-E-BWinCo FoodsAlbertsons
Oct 202526.9%18%12.1%8.1%8.1%5.4%4.4%4.4%4.4%3%2.7%2.4%
Nov 202524.9%16.7%13.7%7.5%7.5%6.1%5%4.1%5%3.4%3.3%2.7%
Dec 202523.7%15.8%13%8.7%8.7%7.1%4.8%3.9%4.8%3.2%3.1%3.2%
Jan 202623%18.8%12.6%8.5%8.5%5.7%4.6%4.6%4.6%3.8%2.8%2.5%
Feb 202625.5%17.2%14%7.7%7.7%5.1%4.2%4.2%5.1%3.4%3%2.8%
Mar 202627.1%18.1%12.2%8.2%8.2%5.5%4.5%3.7%4.5%3%2.7%2.4%
Apr 202623.8%19.4%13.1%8.7%7.1%5.9%4.8%3.9%4.8%3.2%2.8%2.6%
May 202626.8%18%12.1%8.1%6.6%6.6%4.4%4.4%4.4%3%2.6%3%
Jun 202627.2%18.2%12.3%8.2%6.7%6.7%4.5%4.5%3.7%3%2.6%2.5%
Jul 202622.7%18.6%12.5%10.2%6.8%6.8%5.6%4.6%3.7%3.1%2.8%2.5%
Aug 202623.3%19%12.8%8.6%7%7%4.7%4.7%3.8%3.1%3.2%2.6%
Sep 202628.5%15.7%12.8%8.6%7%5.7%4.7%4.7%3.8%3.1%2.7%2.6%

How has the Food Lion and H-E-B comparison changed over the last 12 months?

3 findings
  • Food Lion was ahead of H-E-B in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Food Lion’s share of searches among grocery chains in the United States moved from 4.4% to 4.7%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, H-E-B’s share of searches among grocery chains in the United States moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for United States grocery chains in September 2026?

1 change
  1. In September 2026, H-E-B rose from 11th to 10th among grocery chains in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Food Lion’s and H-E-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Food Lion

1 branded search term

  • food lion

H-E-B

2 branded search terms

  • h-e-b
  • heb

How the Brand Demand Index is measured

Other head-to-heads among grocery chains

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