Aldi vs Trader Joe's:Which is more popular?
In September 2026, Trader Joe's had more branded searches than Aldi among grocery chains in the United States. Trader Joe's had about 16.6 million branded searches, while Aldi had 9.1 million. Trader Joe's made up 28.5% of all grocery chain searches we track, and Aldi accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about grocery chains, Aldi appeared in all three answers and Trader Joe's in two. Trader Joe's was mentioned before Aldi in two out of three answers.
Who do people search for more?
Trader Joe's, about 82% more searches than Aldi
Who does AI mention more?
Aldi, mentioned in every answer we collected
Who does AI recommend more?
Trader Joe's, named ahead of Aldi in 2 of 3 answers
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Top grocery chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Aldi appeared in all three answers. Trader Joe's was mentioned in two out of three: in two of the three ChatGPT answers. Trader Joe's was listed before Aldi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Aldi1st
- Trader Joe's2nd
H-E-B3rd
Publix4th
Whole Foods Market5th
WinCo Foods5th
Wegmans7th
Kroger8th
Safeway–
Meijer–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aldi3 of 3Named in 3 of 3 ChatGPT answers
- Trader Joe's2 of 3Named in 2 of 3 ChatGPT answers
- Whole Foods Market2 of 3Named in 2 of 3 ChatGPT answers
- H-E-B2 of 3Named in 2 of 3 ChatGPT answers
- WinCo Foods2 of 3Named in 2 of 3 ChatGPT answers
- Kroger1 of 3Named in 1 of 3 ChatGPT answers
- Publix1 of 3Named in 1 of 3 ChatGPT answers
- Wegmans1 of 3Named in 1 of 3 ChatGPT answers
- Safeway0 of 3Named in 0 of 3 ChatGPT answers
- Meijer0 of 3Named in 0 of 3 ChatGPT answers
See every answer about grocery chains
3 answers
Asked ChatGPT
“Which grocery store chain is the best in the US?”
Asked ChatGPT
“What are the best supermarket chains in the US?”
Asked ChatGPT
“Which grocery chain in the US has the lowest prices?”
Searched Google, AI Overview
“grocery stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“supermarkets”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Aldi or Trader Joe's more popular in search?
This chart shows how often people search Google for Aldi and Trader Joe's by name. Each line represents a brand's share of searches for all 12 grocery chains we track, month by month, from searches in United States.
Share of searches by month for Trader Joe's, Aldi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trader Joe's | Aldi | Kroger | Safeway | Publix | Meijer | Food Lion | Wegmans | Whole Foods Market | H-E-B | WinCo Foods | Albertsons |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 18% | 12.1% | 8.1% | 8.1% | 5.4% | 4.4% | 4.4% | 4.4% | 3% | 2.7% | 2.4% |
| Nov 2025 | 24.9% | 16.7% | 13.7% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 5% | 3.4% | 3.3% | 2.7% |
| Dec 2025 | 23.7% | 15.8% | 13% | 8.7% | 8.7% | 7.1% | 4.8% | 3.9% | 4.8% | 3.2% | 3.1% | 3.2% |
| Jan 2026 | 23% | 18.8% | 12.6% | 8.5% | 8.5% | 5.7% | 4.6% | 4.6% | 4.6% | 3.8% | 2.8% | 2.5% |
| Feb 2026 | 25.5% | 17.2% | 14% | 7.7% | 7.7% | 5.1% | 4.2% | 4.2% | 5.1% | 3.4% | 3% | 2.8% |
| Mar 2026 | 27.1% | 18.1% | 12.2% | 8.2% | 8.2% | 5.5% | 4.5% | 3.7% | 4.5% | 3% | 2.7% | 2.4% |
| Apr 2026 | 23.8% | 19.4% | 13.1% | 8.7% | 7.1% | 5.9% | 4.8% | 3.9% | 4.8% | 3.2% | 2.8% | 2.6% |
| May 2026 | 26.8% | 18% | 12.1% | 8.1% | 6.6% | 6.6% | 4.4% | 4.4% | 4.4% | 3% | 2.6% | 3% |
| Jun 2026 | 27.2% | 18.2% | 12.3% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 3.7% | 3% | 2.6% | 2.5% |
| Jul 2026 | 22.7% | 18.6% | 12.5% | 10.2% | 6.8% | 6.8% | 5.6% | 4.6% | 3.7% | 3.1% | 2.8% | 2.5% |
| Aug 2026 | 23.3% | 19% | 12.8% | 8.6% | 7% | 7% | 4.7% | 4.7% | 3.8% | 3.1% | 3.2% | 2.6% |
| Sep 2026 | 28.5% | 15.7% | 12.8% | 8.6% | 7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.7% | 2.6% |
How has the Aldi and Trader Joe's comparison changed over the last 12 months?
3 findings
- Trader Joe's was ahead of Aldi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aldi’s share of searches among grocery chains in the United States moved from 18% to 15.7%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 12 months ending September 2026, Trader Joe's’ share of searches among grocery chains in the United States moved from 26.9% to 28.5%, and its estimated monthly branded searches held steady at 16.6M.
How did search popularity change for United States grocery chains in September 2026?
2 changes
In September 2026, Trader Joe's gained share of searches among grocery chains in the United States, from 23.3% to 28.5%.
In September 2026, Aldi lost share of searches among grocery chains in the United States, from 19% to 15.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aldi’s and Trader Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aldi
1 branded search term
- aldi
Trader Joe's
2 branded search terms
- trader joe's
- trader joes
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