Brandwave

GreenPath Financial Wellness vs LendingClub:Which is more popular?

In September 2026, LendingClub had more branded searches than GreenPath Financial Wellness among debt consolidation services in the United States. LendingClub had about 110,000 branded searches, while GreenPath Financial Wellness had 18,400. LendingClub made up 26.6% of all debt consolidation service searches we track, and GreenPath Financial Wellness accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about debt consolidation services, GreenPath Financial Wellness appeared in three of the five answers and LendingClub in none.

Among debt consolidation services in the United States in September 2026

Who do people search for more?

LendingClub, about 6 searches for every 1 for GreenPath Financial Wellness

LendingClub 110K searchesGreenPath Financial Wellness 18.4K searches

Who does AI mention more?

GreenPath Financial Wellness, mentioned in 3 of 5 answers, LendingClub in 0

GreenPath Financial Wellness in 3 of 5LendingClub in 0 of 5

Who does AI recommend more?

GreenPath Financial Wellness, the only one of the two named

GreenPath Financial Wellness first in 3LendingClub never named

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Top debt consolidation services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GreenPath Financial Wellness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LendingClub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Money Management International1st
  2. SoFi2nd
  3. GreenPath Financial Wellness3rd
  4. National Debt Relief–
  5. LendingClub–
  6. Freedom Debt Relief–
  7. Achieve–
  8. Credible–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SoFi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Money Management International3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPath Financial Wellness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LendingClub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Debt Relief0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Achieve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Credible0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about debt consolidation services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is GreenPath Financial Wellness or LendingClub more popular in search?

This chart shows how often people search Google for GreenPath Financial Wellness and LendingClub by name. Each line represents a brand's share of searches for all eight debt consolidation services we track, month by month, from searches in United States.

GreenPath Financial Wellness and LendingClub among debt consolidation services in the United States, by month

Share of searches by month for LendingClub, GreenPath Financial Wellness. The figures are in the table below the chart.

View monthly share of searches table
MonthNational Debt ReliefLendingClubSoFiFreedom Debt ReliefMoney Management InternationalGreenPath Financial WellnessAchieveCredible
Oct 202529.3%43.7%8.8%8.8%3.3%3.9%1.4%0.78%
Nov 202526.3%47.9%9.6%7.9%3%3.4%1.3%0.7%
Dec 202529.6%44.1%10.9%7.3%2.7%3.3%1.5%0.65%
Jan 202633%40.4%9.9%8.1%3.1%3.6%1.3%0.59%
Feb 202629.6%44.1%8.9%8.9%3.3%3.2%1.5%0.52%
Mar 202629%43.2%10.6%8.7%3.3%3.2%1.4%0.63%
Apr 202629%43.2%10.6%8.7%3.3%3.1%1.4%0.63%
May 202629.4%43.8%10.8%7.2%3.3%3.2%1.8%0.64%
Jun 202628.6%42.6%12.8%7%2.6%3.1%2.6%0.76%
Jul 202631%37.8%13.9%7.6%2.9%3.5%2.3%1%
Aug 202635.2%28.8%15.8%8.7%4%3.9%2.1%1.4%
Sep 202632.7%26.6%17.9%9.8%4.5%4.5%2.4%1.6%

How has the GreenPath Financial Wellness and LendingClub comparison changed over the last 12 months?

3 findings

How did search popularity change for United States debt consolidation services in September 2026?

2 changes

  1. In September 2026, GreenPath Financial Wellness gained share of searches among debt consolidation services in the United States, from 3.9% to 4.5%.

  2. In September 2026, LendingClub lost share of searches among debt consolidation services in the United States, from 28.8% to 26.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GreenPath Financial Wellness’ and LendingClub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GreenPath Financial Wellness

2 branded search terms

  • greenpath
  • greenpath financial

LendingClub

1 branded search term

  • lendingclub

How the Brand Demand Index is measured

Other head-to-heads among debt consolidation services

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