Brandwave

Gravity Lending vs myAutoloan:Which is more popular in the United States?

In October 2026, Gravity Lending had more branded searches than myAutoloan among auto refinance companies in the United States. Gravity Lending had about 5,400 branded searches, while myAutoloan had 1,600. Gravity Lending made up 16.3% of all auto refinance company searches we track, and myAutoloan accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, myAutoloan appeared in three of the five answers and Gravity Lending in two. Gravity Lending and myAutoloan were each mentioned first in two of the four answers.

Among auto refinance companies in the United States in October 2026

Who do people search for more?

Gravity Lending, about 3 searches for every 1 for myAutoloan

Gravity Lending 5.4K searchesmyAutoloan 1.6K searches

Who does AI mention more?

myAutoloan, mentioned in 3 of 5 answers, Gravity Lending in 2

myAutoloan in 3 of 5Gravity Lending in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Gravity Lending first in 2myAutoloan first in 2

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Top auto refinance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, myAutoloan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gravity Lending was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gravity Lending and myAutoloan were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Caribou2nd
  3. Navy Federal Credit Union3rd
  4. myAutoloan4th
  5. Autopay5th
  6. Gravity Lending6th
  7. RateGenius–
  8. iLending–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto refinance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Gravity Lending or myAutoloan more popular in search?

This chart shows how often people search Google for Gravity Lending and myAutoloan by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.

Gravity Lending and myAutoloan among auto refinance companies in the United States, by month

Share of searches by month for Gravity Lending, myAutoloan. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionCaribouGravity LendingAutopayRateGeniusiLendingmyAutoloanPenFed Credit Union
Nov 202524.3%13.2%19.9%10.7%16.2%8.8%3.2%3.7%
Dec 202524.9%16.6%16.6%7.4%16.6%8.9%3.1%5.8%
Jan 202625.8%11.5%17.2%9.4%17.2%9.4%3.4%6.3%
Feb 202628%10.2%18.6%8.2%18.6%8.2%3.7%4.5%
Mar 202628.9%12.9%19.3%6.9%15.8%8.6%3.1%4.5%
Apr 202622.1%12.1%14.8%6.5%12.1%8.1%2.2%22.1%
May 202621.6%9.6%14.4%6.3%11.8%7.8%2.2%26.4%
Jun 202628.1%12.5%18.8%10.2%12.5%8.2%2.8%6.8%
Jul 202633.6%10%18.3%12.2%12.2%8.1%2.8%2.8%
Aug 202621.1%14.1%21.1%14.1%14.1%9.3%3.2%3.2%
Sep 202624.3%16.2%19.8%13.2%10.8%8.7%3.9%3%
Oct 202624.5%19.9%16.3%13.3%10.9%7.3%4.8%3%

How has branded search for Gravity Lending and myAutoloan changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States auto refinance companies in October 2026?

3 changes

  1. In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.

  2. In October 2026, myAutoloan gained share of searches among auto refinance companies in the United States, from 3.9% to 4.8%.

  3. In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.

How are Gravity Lending’s and myAutoloan’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gravity Lending’s and myAutoloan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gravity Lending

1 branded search term

  • gravity lending

myAutoloan

1 branded search term

  • my auto loan

How the Brand Demand Index is measured

Other head-to-heads among auto refinance companies

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